BS3S92 - Business Research: Principles and Practice 01 Jan 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | BS3S92 | ||
|---|---|---|---|
| Module Title: | Business Research: Principles and Practice | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Louise Hung | ||
| Module Team: | Tammy Laugharne, Allan Tian, Augustine Png, Carrol Seah, Daphnie Goh, Mui Mui Goh, Irene Fong, John Loh, Mohammad Al Zu Bi, Philipa Biritwum | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100962 - research skills | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Jan 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
• To encourage students to draw upon, apply and integrate research skills associated with analysis, evaluation and the presentation of complex material.
• To provide students with the opportunity to pursue in-depth, a specific area of interest by developing and demonstrating the business-related skills acquired during their studies.
• To encourage students to adopt a more critical reflective approach to problem solving.
• To enable students to develop their employability skills.
Content Summary
Students will be introduced to the tools and techniques they will need to conduct a real investigation into a business problem.
Furthermore, individual development will arise through the personal growth of self-directed learning and will strengthen the employability skills namely, communication, teamwork, problem solving, initiative and enterprise, planning and organising, self-management, learning, and technology.
The topics include:
• Basic research concepts
• Formulating a research idea
• Project proposals
• Researching the literature
• Philosophy and bias
• Sampling
• Questionnaire surveys
• Qualitative and quantitative approaches
• Research software options
• Research Methodologies
• Data and information
• Data analysis
• Writing up
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 10 |
| Practical classes and workshops | 20 |
| Independent Study | 110 |
| Directed Study | 40 |
| Formative Assessment - Independent | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | At the end of the module the student will be able to critically appraise a range of research inquiry options. |
| LO2 | At the end of the module the students will demonstrate the ability to critically evaluate appropriate approaches to theoretical and practical research settings. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Written Assignment (CW) | Essay (CW) 2 | Students will write a brief proposal for a management project. | 0 | 1250 | 30 | No | 40 |
| Written Assignment (CW) | Essay (CW) 1 | Students will explore different approaches to research and critically appraise each approach. | 0 | 3000 | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Essay (CW) 2 | ✔ | ✔ | |
| Essay (CW) 1 | ✔ | ✔ | |