MO2S52 - Artist Liaisons 01 Sep 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | MO2S52 | ||
|---|---|---|---|
| Module Title: | Artist Liaisons | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | Alun Tomos | ||
| Module Team: | Lucy Squire, Lloyd George, David Coker, Skip Curtis, Tim Land | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
This module aims to prepare students for a career in the creative industries by introducing them to the principles of effective communication and promotion.
Content Summary
Preparing students for a career in the creative industries, this module introduces the principles of effective communication for music producers. Skills learned will not only have an application for the second and third year of studies, but also for future employment. Such vocation-oriented training encourages students to develop an ethos of professionalism as music producers and artists. Students will be introduced to methods of effective communication and online / offline collaboration (including source control). Students will learn by observation, case studies and interaction with practitioners as well as the application of knowledge through project work. They will learn the importance of effective communication and how to manage client expectations. Students will produce visual materials and written documentation to promote music artists, collaborators, themselves and their work.
Students will learn by observation, case studies and interaction with industry as well as the application of knowledge through project work. Drawing on the experience of successful practitioners, students will identify and discover effective ways to meet the challenges and tensions of managing people and projects in the creative industries. Delivery of the module content will stimulate collaboration with other disciplines and involve task and challenge teamwork. In addition, the module provides a forum to discuss problems and share solutions that are common to all students regardless of their experience.
Students will develop an awareness of professional practices within the creative industries and communities and explore new emergent models that can inform the development of their practice. In addition, the module provides a forum to discuss problems and share solutions that are common to all students regardless of their experience.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 18 |
| Tutorial | 18 |
| Project supervision | 6 |
| Independent Study | 154 |
| Formative Assessment - Scheduled | 2 |
| Formative Assessment - Independent | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Develop portfolio skills to effectively communicate, visually and in written form understanding of promotion, marketing, branding and design. |
| LO2 | Evidence critical analysis of the practicalities of promotion, self-promotion and collaboration within the Creative Industries and appreciate the importance of business management. |
| LO3 | Apply a process of self-analysis and self-reflection when assessing their own work. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project 1 | Online Portfolio | 0 | 2500 | 50 | No | 40 |
| Asynchronous Assessment | Observational Journal 1 | Self-reflective assessment | 0 | 2500 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | LO3 | |
| Project 1 | ✔ | ✔ | ✔ |
| Observational Journal 1 | ✔ | ✔ | ✔ |