ST3S83 - Business Strategy 01 Aug 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | ST3S83 | ||
|---|---|---|---|
| Module Title: | Business Strategy | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Rachael Rees-Jones | ||
| Module Team: | Tammy Laugharne, Louise Hung, , Lisa Knight | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Aug 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
• To provide students with a holistic (strategic) understanding of organisations and their interaction with their environments.
• To enhance students’ ability to critically analyse emerging themes in international business and to link theory with business practice.
• To explore the diverse environments that firms face globally, as well as the internationalised markets for products, services, labour, and information.
• To evaluate a number of issues related to international business management, including international trading, cross cultural management, innovation, risk and CSR.
Content Summary
The first element of the module develops a conceptual understanding of business strategy through its origins as an academic and management discipline. The module then concentrates on the tools, techniques and structure of organisation. This is achieved by auditing external and internal environments, and also includes a section focused on the first stages of organisational decision making.
A significant element of the module therefore examines key areas in implementing strategy; ie culture, stakeholders, functions; resources. Following from the analytical techniques a range of important themes impacting on strategic thinking are explored. Themes will include drivers of globalisation; the tension between knowledge management and knowledge environments; governance and corporate social responsibility; external strategic development.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 30 |
| Independent Study | 110 |
| Directed Study | 40 |
| Formative Assessment - Scheduled | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply decision-making frameworks and mechanisms to explore critical areas of business strategy processes. |
| LO2 | Critically evaluate a range of themes that impact on modern business strategy thinking in a dynamic environment. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Written Assignment (CW) | Report (CW) 1 | Analysis of an organisation’s internal and external environment | 0 | 2000 | 50 | No | 40 |
| Written Assignment (CW) | Essay (CW) 1 | Analysis and Critical Evaluation of an organisations strategic activities | 0 | 2000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report (CW) 1 | ✔ | ✔ | |
| Essay (CW) 1 | ✔ | ✔ | |