BS3S94 - International Culture and Communications 01 Sep 2021 - 31 Aug 2027 | Version 2
Associated Module Information
| Module Code: | BS3S94 | ||
|---|---|---|---|
| Module Title: | International Culture and Communications | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Louise Hung | ||
| Module Team: | Tammy Laugharne | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 01 Sep 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
The module aims to provide the student with an in depth understanding and an ability to critically appraise the theoretical and practical aspects of culture and its effect on international marketing communications.
Content Summary
You can expect to cover the following topics as part of this module:
Origins, Functions and Concepts of Culture
Cultural Difference and Similarities
Immigration and Acculturation
Intercultural Communication and Negotiation
Global Marketing Communication Strategy
Paradoxes in Global Marketing Communications
Non-Verbal Communication
Culture and Consumer Behaviour
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Practical classes and workshops | 30 |
| Independent Study | 110 |
| Directed Study | 40 |
| Formative Assessment - Independent | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Understand and apply key theoretical issues in relation to culture and communications. |
| LO2 | Analyse and evaluate the effects of culture on international marketing communications. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Case study 1 | Students will make recommendations in relation to a live case study to demonstrate knowledge and application of key themes contained in the module. | 0 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Case study 1 | ✘ | ✘ | |