BS1S94 - Business Context 01 Sep 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | BS1S94 | ||
|---|---|---|---|
| Module Title: | Business Context | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Mary Hedderman | ||
| Module Team: | |||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
• To explore the contemporary issues facing today’s organisations within a fast changing domestic and global environment.
• To develop an understanding of the key activities for today’s organisations seeking to achieve success within the current context.
• To recognise marketing, both internally and externally, as a central business function within today’s successful and increasingly global organisations.
Content Summary
To gain an understanding of a range of issues which face today’s organisations and develop the ability to suggest appropriate business strategies and activities to achieve success.
Indicative content:
• Introducing Business in Context – setting the scene
• External analysis – PEST factors (political, economic, sociocultural and technological factors)
• The specific economic context for today’s organisations, the importance of understanding basic economic factors and economic policy in relation to organisational decision making.
• Marketing as a central business function, both externally and internally (impacting upon management, HR, Accounting and Finance).
• Establishing competitive advantage
• Ethics and Corporate social responsibility
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 20 |
| Practical classes and workshops | 20 |
| Independent Study | 80 |
| Directed Study | 80 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Evidence knowledge and understanding of the specific role of the various business functions in operating successful organisations, including focus on the marketing function. |
| LO2 | Evidence the ability to: analyse an organisation’s national and international external environment; and the ability to apply strategies and issues of implementation for real life organisations. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Group presentation tasking students with evaluating the marketing mix of a specified real life organisation and making appropriate recommendations. | 15 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Essay 1 | Individual essay tasking students within applying the PEST module to a specified industry. | 0 | 2000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |