BS1S95 - Business Psychology 01 Sep 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | BS1S95 | ||
|---|---|---|---|
| Module Title: | Business Psychology | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Mary Hedderman | ||
| Module Team: | Sian Jenkins, Francesca Carpanini, Neil Hill | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
• To explore the role Psychology plays within a business context and understand how this impacts upon organisational performance and consumer behaviour.
• To develop the ability to apply psychological theories to differing organisational contexts.
• To explore the relationship between psychology and marketing as a central business function both externally and internally.
Content Summary
Since psychology concerns the underpinning motivation for why consumers behave in certain ways, it follows that understanding of basic psychology and human behaviour is required to succeed at marketing, a central business function of today’s competitive organisations. This module will focus upon understanding how business psychology can provide a different focus for organisational analysis and intervention.
Indicative content:
• Explaining organisational behaviour and the role of psychology in directing marketing and other business activities – setting the scene
• Understanding Positive Psychology & happiness in a work context
• Work related stress and employee wellbeing
• Psychometrics for selection & development
• Personality & Interpersonal Relationships: Effective communication, power and politics, conflict and negotiation
• The cognitive consumer – motives, values, exposure, perception, attitude and attitude change
• Repeat, loyal and relational buying
• Consumers in Context (new times, new consumers…)
• Gender and non gendered marketing
• Age subcultures – baby boomers, millenials and Gen Z
• Consumer Misbehaviour
• Internal Marketing: Relationship marketing, integrated marketing communications and internal corporate branding.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 20 |
| Practical classes and workshops | 20 |
| Independent Study | 80 |
| Directed Study | 80 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Evidence knowledge and understanding of the relationship between psychology and marketing as a central business function, both externally and internally. |
| LO2 | Evidence the ability to analyse a variety of psychological theories and models and be able to apply this knowledge to organisational contexts. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Students are required to design and Infographic demonstrating how marketing activity can be used to change consumer behaviours within a specified context | 0 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Essay 1 | Secondary literature review | 0 | 2000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |