FH4S17 - Professional Practice 01 Sep 2021 - 31 Aug 2027 | Version 1

Associated Module Information

Module Code: FH4S17
Module Title: Professional Practice
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Photography
Module Leader: Lisa Barnard, Eileen Little
Module Team: Mark Durden, Steven Wright
First Intended Intake: SEP 2021 Final Year of Intake: 2026
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2021
Valid To 31 Aug 2027

Module Aims

1. To identity professional practice strategies in their discipline and develop an awareness of industry contexts and expectations.
2. Demonstrate advanced communication skills and tools necessary to engage in professional contexts.

Content Summary

It is important that students understand professional contexts and the processes that are at the heart of business practice, marketing and creative development within the creative industries. This module encourages the student to research areas of practice that are pertinent to them and facilitates a detailed understanding of the fundamental aspects of business practice that complements the making of the work. The student will gain an understanding of the aspects of central business workflow that are integral to a sustained professional practice.
Indicatively, the module will focus on the following content:

1. Series of lectures, seminars, peer to peer learning and practical workshops that consolidate aspects of creative workflows that are fundamental to the organisational structure of the contemporary practitioner.

2. Industry-based research including exposure to a variety of practitioners, curators and publishers with a focus on students own practice.

3. Skills and tools necessary to engage in communication successfully, with a particular focus to aid the completion of case studies.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Seminar 4
Tutorial 2
Independent Study 164
Directed Study 20
Formative Assessment - Scheduled 4
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Summarise a sophisticated understanding of the professional context of their work and practice.
LO2 Identify, critically evaluate and use appropriate means to effectively communicate/promote advanced practices to diverse audiences.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 Students will write a Written Report to include a biography, a research contextual abstract on the project that the students will complete, plans for the dissemination of the work and a Curriculum Vitae. 0 1800 50 No 40
Synchronous Online Oral Assessment Presentation (Synchronous Online) 1 Students are asked to present case studies and interviews and evidence marketing and business preparation pertinent to their own practice. 20 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Presentation (Synchronous Online) 1

Reading List

Thomas G and Ibbotson J (2003) Beyond the Lens: Rights, Ethics and Business Practice in Professional Photography: Association of Photographers
Pritchard, L. (2012) Setting Up a Successful Photography Business: How to be a Professional Photographer. A & C Black Publishers Ltd
Read & Simmons (2017) Photographers and Research: The role of research in contemporary photographic practice: Routledge
Cottrell, S. (2015) Skills for success : personal development and employability. 3rd edn. Basingstoke: Palgrave Macmillan
Krohn-Ambrise, V. (2013) Art write - writing guide for visual artists. Eugene. Luminare Press
Maitreya S, 2007. How to succeed in commercial Photography, USA: Allworth Press
Piscopa M, 2001. The Photographer's Guide to Marketing and Self promotion, USA: Allworth Press,
Wojak, A (2011) Starting Your Career as an Artist: A Guide for Painters, Sculptors, Photographers. USA: Allworth Press.
White, L. (2013) Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More: Edition Wiley
Sanders, D (2010) Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business. 2nd Edn: Amphoto Books.
Bourne, S. (2011) Going Pro: How to Make the Leap from Aspiring to Professional Photographer.. Amphoto Books.
Perkins-Cooper, B (2008). Career Diary of a Photographer: Gardner's Career Diaries: Garth Gardner.
Luna, T (2006). How to Grow as a Photographer: Reinventing Your Career. 1st Edition Allworth Press
Cincotta, S. (2012) The Photographer's MBA: Everything You Need to Know for Your Photography Business: Peachpit Press