AA4S19 - Professional Practice: Animation 01 Sep 2021 - 31 Aug 2027 | Version 1

Associated Module Information

Module Code: AA4S19
Module Title: Professional Practice: Animation
Faculty: Faculty of Business and Creative Industries
Faculty Group: Culture and Animation
Faculty Sub Group: Animation
Module Leader:
Module Team: Matthew Gravelle-Eagles, Jonathan Edwards, Brian Fagence, Graham Griffiths, Leonie Sharrock, Nick Hood, Sarah Llewellyn, Emma Marshman
First Intended Intake: SEP 2021 Final Year of Intake: 2026
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2021
Valid To 31 Aug 2027

Module Aims

Enable students to:

Develop an advanced understanding of production pipelines and their position within it.

Build self-awareness of their professional role including industry requirements and expectations.

Utilise research, analysis, and communication skills to an advanced level through written and oral outcomes.

Content Summary

The purpose of this module is to provide students with the opportunity to investigate and identify where they fit in an animation production pipeline.

Lectures will provide an overview of current practices, including recent trends and commercial opportunities available in the animation industry.

Further guidance will be provided during a series of seminar sessions and individual tutorials with relevant tutors.

Learning and Teaching Methods

Activity Type Hours
Lecture 4
Seminar 12
Tutorial 6
External visits 8
Independent Study 80
Directed Study 90
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Evidence an advanced understanding of current positions and professional requirements surrounding chosen specialism.
LO2 Implement research enquiries appropriate to future career goals and professional development.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 A written report that critically appraises the creative sector the student aims to enter and the trends that are currently taking place within it. This should include identifying the student’s own position in this market and the challenges and opportunities they are likely to encounter in the future. 0 3000 50 No 40
Asynchronous Assessment Presentation (Asynchronous) 1 An oral presentation that critically evaluates the student’s experiences during this module, including their thoughts, feelings and reflections. 20 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Presentation (Asynchronous) 1

Reading List

• Branagan, A. (2017) The Essential Guide to Business for Artists and Designers. 2nd edn. London: Bloomsbury Academic.
• Clover, I. (2012) 2012/13 Imagine Animation Directory. Bristol: Wildfire Comms Ltd.
• Cottrell, S. (2015) Skills for Success: Personal Development and Employability. 3rd edn. London: Palgrave.
• Cottrell, S. (2017) Critical Thinking Skills: Effective Analysis, Argument and Reflection. 3rd edn. London: Palgrave.
• Cottrell, S. (2019) The Study Skills for Handbook. 5th edn. London: Red Globe Press.
• Greetham, B. (2018) How to Write Better Essays. 4th edn. London: Palgrave.
• Gregory, G., Healy, R. and E, Mazierska. (2008) Careers in Media and Film: The Essential Guide. London: SAGE Publications Ltd.
• Hamm, G. (2006) How to get a Job in Animation and Keep It. Portsmouth: Heinemann Educational Books.
• Lenburg, J. (2011) Career Opportunities in Animation. New York: Checkmark Books.
• Neugebauer, J. and Evans-Brain, J. (2009) Making the Most of Your Placement. London: SAGE Publications Ltd.
• Rook, S. (2013) The Graduate Career Guidebook: Advice for Students and Graduates on Careers Options, Jobs, Volunteering, Applications, Interviews and Self-employment. London: Palgrave.
• Ruston, A. (2018) The Artist’s Guide to Selling Work. London: Bloomsbury Academic.
• Stephens, S. (2009) The Big Book of Self-Promotion. London: Harper Collins.
• Trought, F. (2017) Brilliant Employability Skills: How to stand out from the crowd in the graduate job market. 2nd edn. Harlow: Pearson Education Limited.
• Van Emden, J. (2016) Presentation Skills for Students. 3rd edn. London: Palgrave.
• White, T. (2012) The Animator’s Job Coach. Seattle: Drawassic.