QA1S002 - Principles of Marketing 01 Sep 2021 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | QA1S002 | ||
|---|---|---|---|
| Module Title: | Principles of Marketing | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | FBCI Faculty | ||
| Faculty Sub Group: | FBCI Faculty | ||
| Module Leader: | Lorna Loy | ||
| Module Team: | Khalid Solaiman, Liam Newton | ||
| First Intended Intake: | SEP 2021 | Final Year of Intake: | 2026 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
This module aims to teach students a range of core marketing and consumer behaviour concepts that will enable them to perform key marketing functions and processes.
Content Summary
Marketing is the management process used to identify, anticipate, and satisfy the requirements of customers both efficiently, and profitably. At the heart of marketing is the idea that your customer is your best asset. This module teaches you how to understand and market to your customer. These are fundamental skills in the diverse and fast paced marketing industry.
As a part of this module, you will be encouraged to reflect on your own thoughts and behaviours as a consumer. You’ll be assessed on your ability to relate your behaviours back to key marketing and consumer behaviour theories through a creative, consumer-focussed infographic. Infographics need to present information succinctly, and therefore this assessment is notably below USW’s assessment tariff.
You can expect to cover the following topics as a part of this module:
• Introduction to marketing and consumer behaviour Brands and branding
• The 7P’s
• Segmentation, targeting, and positioning Relationship management
• The consumer decision making process
• Media touchpoints
• Reference groups, attitude formation, and change
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Seminar | 48 |
| Independent Study | 65 |
| Directed Study | 75 |
| Formative Assessment - Scheduled | 4 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an understanding of a range of fundamental marketing concepts. |
| LO2 | Demonstrate an ability to reflect on consumption habits and processes. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Poster 1 | Poster (Infographic) - Develop a succinct infographic in a digital format which explores relevant marketing and consumer behaviour theories. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Poster 1 | ✔ | ✔ | |