BS4S37 - Global Strategy and Decision-Making 01 Jun 2022 - 31 Aug 2028 | Version 1

Associated Module Information

Module Code: BS4S37
Module Title: Global Strategy and Decision-Making
Faculty: Faculty of Business and Creative Industries
Faculty Group: Global Business
Faculty Sub Group: Global Business
Module Leader: Adeyemi Aromolaran, Adam Poole
Module Team: Michael Parsons, Hai Nguyen, Andrew Thompson
First Intended Intake: SEP 2022 Final Year of Intake: 2027
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Jun 2022
Valid To 31 Aug 2028

Module Aims

To provide students with an in-depth, critical understanding and evaluation of a range of strategic options for effective decision-making consistent with the concept of responsible leadership in a dynamic and diverse global marketplace.

Content Summary

Areas will typically include
• Globalisation: competing in the dynamic global marketplace
• Global trade and foreign direct investment
• Culture and multinational competitive strategy in emerging markets
• Entry modes for MNCs: M&As and strategic alliances
• Environment: The macro- environment, industries and sectors, internal environment and the MNCs strategic capabilities
• Corporate strategy and portfolio management
• Multinational approach to global ethics: ethical relativism vs ethical universalism
• Emerging markets and trends
• Evaluating strategies: organisational performance, suitability, acceptability and feasibility
• Business simulation

Learning and Teaching Methods

Activity Type Hours
Lecture 16
Seminar 20
Independent Study 34
Directed Study 42
Formative Assessment - Scheduled 12
Formative Assessment - Independent 6
Active/Simulation Based 50
Problem / challenge based learning 20
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate and analyse strategic options for effective decision-making underpinned by the concept of responsible leadership in a dynamic and diverse global marketplace.
LO2 Demonstrate an enhanced ability to think critically and take strategic business decisions to achieve desired objectives in a dynamic and diverse global marketplace.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Self Reflective Assessment 1 A reflective diary that demonstrates the implementation of global strategies for the client organisation. 0 3000 60 No 40
Synchronous Onsite Oral Assessment Presentation (Synchronous Onsite) 1 Boardroom presentation (group work) – Consultants’ presentation of the analysis and critical evaluation of a client’s globalisation strategy, and then make recommendations using relevant theoretical frameworks 15 N/A 40 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Self Reflective Assessment 1
Presentation (Synchronous Onsite) 1

Reading List

Matysiak, L., Rugman, A.M. and Bausch, A. (2018) ‘Dynamic capabilities of multinational enterprises: The dominant logics behind sensing, seizing, and transforming matter!’. Management International Review, 58 (2): 225-250.

Ghemawat, P. (2017) The laws of globalization and business applications. Cambridge: Cambridge University Press.

Ghemawat, P. (2018) The new global road map: Enduring strategies for turbulent times. Harvard: Harvard Business Press.

Jayachandran, C., Thorpe, M., Subramanian, R. and Nagadevara, V. eds. (2020) Business clusters: Partnering for strategic advantage. London: Taylor & Francis.

Rentkova, K. (2019) ‘The clusters phenomenon and sustainable regional development’. In IOP Conference Series: Materials Science and Engineering 471(10): 102039. Bristol: IOP Publishing.