AA2S45 - Applied Animation 01 Sep 2022 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | AA2S45 | ||
|---|---|---|---|
| Module Title: | Applied Animation | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Culture and Animation | ||
| Faculty Sub Group: | Animation | ||
| Module Leader: | Leonie Sharrock, Jonathan Edwards | ||
| Module Team: | Sarah Strickett, Graham Griffiths, Matthew Gravelle-Eagles, Brian Fagence, Jonathan Edwards, Nick Hood, Sarah Llewellyn, Emma Marshman | ||
| First Intended Intake: | SEP 2022 | Final Year of Intake: | 2027 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100057 - animation | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2022 |
| Valid To | 31 Aug 2028 |
Module Aims
This module aims to widen students experience of how animation is used in interdisciplinary and collaborative ways in a variety of contexts, beyond passive screen viewing, and to discover potential alternative avenues of employment and funding.
• To research ways in which contemporary professionals utilise animation and animated content in non-traditional spaces.
• To develop innovative ideas for ways of using animation in applied contexts.
• To research the collaborative partners, potential stakeholders, logistics, personnel and budgets required to carry out an applied animation project to completion.
• To be able to create a mock-up pitch document to a professional standard.
Content Summary
This is a synergic module bringing together aspects of visual design, and animation techniques learned in previous modules at Level 4 and 5.
Each student’s proposal will be negotiated with the tutor and must evidence 200 hrs of work, fulfilling the learning outcomes.
The module will explore non-linear approaches such as interactive stories, or atmospheric visual ‘poetry’ where animation crosses over into non-traditional spaces or is made using innovative animation processes.
This module features applied practice, and provides a more in-depth look at the visual and temporal structures of image, word and sound.
The students will also consider the potential requirements of commissioning agencies or broadcasters, including an understanding of target audience considerations.
Indicative content:
Potential projects could include animation used in or in conjunction with:
1. Art Galleries/ Museums/ Dedicated indoor interactive or role-playing spaces.
2. Public outdoor spaces and events.
3. VJ / music venues
4. Video-mapping onto buildings/environments/ architecture/big events
5. Theatrical – Plays/ Dance/ Opera/ Ballet/ Puppetry/ Animatronics, etc.
6. VR or AR and embodied Gaming applications.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Seminar | 6 |
| Tutorial | 4 |
| Demonstration | 2 |
| Independent Study | 84 |
| Directed Study | 80 |
| Groupwork | 6 |
| Interdisciplinary work | 6 |
| Problem / challenge based learning | 6 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Understand how animation technologies, media and techniques, historic or contemporary, bring meaning and relevance to a given theme or space or interactive encounter. |
| LO2 | Understand how to create and pitch a professional project proposal considering collaborators, logistics and potential budgets, as well as markets, audiences, and potential stakeholders. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 2 | Full proposal for project, to include proof of concept, logistics, budget, collaborators and stakeholder input and requirements | 0 | 2000 | 60 | No | 40 |
| Asynchronous Assessment | Project Output 1 | To contain examples of similar or related existing projects, Own practical research and Development of ideas. | 0 | 2000 | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 2 | ✔ | ✔ | |
| Project Output 1 | ✔ | ✔ | |