FH2S45 - The Public 01 Sep 2022 - 31 Aug 2028 | Version 1

Associated Module Information

Module Code: FH2S45
Module Title: The Public
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Photography
Module Leader: Eileen Little
Module Team: Ian Wiblin, Magali Nougarede, Peter Bobby, Matt White, Steven Wright
First Intended Intake: SEP 2022 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2022
Valid To 31 Aug 2028

Module Aims

To plan and control the varied resources required to complete a photographic campaign that bridges the public and commercial sectors.

Apply positive impact and transformation on society through generating visual work for public good in a commercial context.

Demonstrate assured and appropriate use of technical and practical skills.

Develop confidence and learner autonomy.

Content Summary

This module will encompass both the commercial and public sectors in the creation of a photographic campaign for the express purpose of public information through the visual.

Students will be asked to identify a ‘problem’ to be addressed through photographs aimed at suggesting solutions, constructing an image campaign for a defined audience, promoting a deeper understanding of the connections between academic research and practical work.

Students are introduced to high-end digital cameras and advanced lighting solutions to aid the appropriate development of and final production of visual work.

Finally, students will evaluate the success of their work within the defined context.

Learning and Teaching Methods

Activity Type Hours
Lecture 8
Seminar 6
Tutorial 1
Practical classes and workshops 12
Independent Study 166
Directed Study 6
Formative Assessment - Scheduled 1
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Identify, evaluate and communicate solutions to a self-defined problem.
LO2 Evidence an understanding of the commercial photographic industry including issues of ethics and responsibility.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Project Output 1 A resolved photographic campaign and supporting research & development materials. 0 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 1

Reading List

Books:

Lesko, Lou. (2007) Advertising photography : a straightforward guide to a complex industry NY: Cengage Learning PTR.

Smicek, Nick. (2017) Platform Capitalism. Cambridge: Polity Press.

The School of Life Press (2019) How to Reform Capitalism (School of Life) London: School of Life Press

Varoufakis, Yanis. (2019) Talking to my daughter about the Economy: A Brief History of Capitalism. London: Farrar, Strauss and Girous.

A specific reading list will be defined and included in the module handbook each year, reflecting the modules’ chosen theme, e.g.

Bright, S. (2017) Feast for the Eyes: the story of food photography. New York: Aperture.

Steel, C. (2020) Sitopia: How Food Can Save the World. London: Chatto & Windus.

Magazines:

Campaign

Ad Age

Gentlewoman, The

Photographies

Photography & Culture

British Journal of Photography

European Photography