FH2S47 - The Client 01 Sep 2022 - 31 Aug 2028 | Version 1

Associated Module Information

Module Code: FH2S47
Module Title: The Client
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Photography
Module Leader: Eileen Little
Module Team: Ian Wiblin, Magali Nougarede, Peter Bobby, Matt White, Steven Wright
First Intended Intake: SEP 2022 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100063 - photography
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2022
Valid To 31 Aug 2028

Module Aims

Develop a well-informed understanding of the structures and networks that characterise industry practice and support a sense of belonging and professional identity.

Facilitate a greater dexterity with managing the challenges and sustaining collaborative group work invested in ‘real world’ practice.

Enable students to develop presentation skills in a ‘real world’ simulation of ‘Client Pitch’ to stakeholders.

Content Summary

This module engages with industry-based challenges, project management, collaborative team working, and conceptual rigor in the production of a photographic campaign.

Students will respond to a live brief and produce visual solutions to the client’s brief. The focus in this module is on project management, employability and team working.

Students will respond to a live brief and produce visual solutions to the client’s brief. The focus in this module is on project management, employability and team working.

Students will further develop their technical skill, specifically in digital capture and lighting.

This module scaffolds learning from the previous module placing students in increasingly complex ‘real world’ situations to extend both their knowledge and skill, whilst also offering conceptual and creative challenge.

The module concludes in a pitch to the designated client, creating a ‘real world’ simulation

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Seminar 6
Tutorial 2
Project supervision 4
Demonstration 2
Practical classes and workshops 8
Independent Study 21
Formative Assessment - Scheduled 1
Groupwork 150
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Demonstrate creativity and professionalism in collaborative group work.
LO2 Communicate in a persuasive and knowledgeable way in a simulated industry context.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Project Output 1 A group created photographic campaign with a moving image component + supporting research & development materials. 0 N/A 50 No 40
Synchronous Online Oral Assessment Presentation (Synchronous Online) 1 A group prepared oral ‘pitch’ where articulation, persuasiveness, collegiality, and ability to answer questions are assessed. 15 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 1
Presentation (Synchronous Online) 1

Reading List

Module specific research will be designed according to the tightly defined brief set by the industry client. Of particular importance here will be the close engagement with websites of top UK based ad agencies such as Mother, MullenLowe, Golly Slater, Space Dog etc.

Books:

Lesko, Lou. (2007) Advertising photography : a straightforward guide to a complex industry NY: Cengage Learning PTR.

Smicek, Nick. (2017) Platform Capitalism. Cambridge: Polity Press.

The School of Life Press (2019) How to Reform Capitalism (School of Life) London: School of Life Press

Varoufakis, Yanis. (2019) Talking to my daughter about the Economy: A Brief History of Capitalism. London: Farrar, Strauss and Girous.

Magazines:

Campaign

Ad Age

Gentlewoman, The

Photographies

Photography & Culture

British Journal of Photography

European Photography