MO3D10 - Immersed in the City 01 Sep 2022 - 31 Aug 2028 | Version 2

Associated Module Information

Module Code: MO3D10
Module Title: Immersed in the City
Faculty: Faculty of Business and Creative Industries
Faculty Group: Music and Drama
Faculty Sub Group: Music
Module Leader: David Coker
Module Team: Lloyd George, Alun Tomos, Sarah Campbell
First Intended Intake: SEP 2022 Final Year of Intake: 2027
Date Closed:
Credit Value: 40 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100657 - popular music performance
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 01 Sep 2022
Valid To 31 Aug 2028

Module Aims

To develop the skill sets of creation, designing, managing, and direction involved in the actualisation of a music festival, through immersive learning. Work will be produced, based around the following aims:

Evaluation and appraisal of the necessary areas inherent in the successful realisation of the immersive learning project.

Implementation of the relevant tasks assigned to each student, including performance, collation of information, effective preparation, teamwork, and problem solving, as appropriate.

Critical examination and evaluation of the processes involved in the culmination of the immersive learning project.

Content Summary

Students will engage with, through lectures, seminars, self-directed study, and workshops, the following areas:

Formulation of necessary budgeting requirements and an effective appraisal and implementation of relevant safety regulations, including maximum permitted working hours.

The role of marketing and promotional activities in an effective press campaign.

Management of stage, rehearsal, and performance requirements, including relevant audio and visual technology and staffing requirements.

Planning and construction of achievable goals that will enhance the success of the immersive learning project.

Critical evaluation of the techniques, communication skills, and collaborative requirements needed throughout the process.

This module contains a six-week immersive learning element.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Seminar 30
Tutorial 2
Practical classes and workshops 17
Supervised time in studio/workshop 17
Independent Study 164
Directed Study 164
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Organise and manage a music festival, from presentation through to performance and production, and be able to manage appropriate practices within a given timeframe and relevant safety regulations.
LO2 Appraise the roles of marketing and promotional, programming, operations and management activities in producing a music festival and prepare effective methods to implement those strategies.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 The submission will reflect the specific areas each student engaged with, demonstrating the planning, structuring, appraisal, and design of practical work undertaken, along with evidence of any research carried out, where appropriate. 0 1500 25 No 40
Synchronous Onsite Oral Assessment Oral Assessment (Internally assessed, Onsite) 1 Students will be assessed on a progress presentation that will focus on a critical appraisal of progress towards meeting the learning outcomes 20 N/A 25 No 40
Asynchronous Assessment Observation (Asynchronous) 1 Students will be assessed on their engagement and contribution to the project and an after-event oral critical reflection. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Oral Assessment (Internally assessed, Onsite) 1
Observation (Asynchronous) 1

Reading List

1. Green B, (2003). The Mastery of Music: Ten Keys to Musical Excellence. Pan

2. Greene D, (2002). Performance Success: Performing your best under pressure. Theatre Arts

3. Lathrop, T. (2010) This Business of Music Marketing and Promotion. New York. Billboard Books

4. Mazierska, E. et al (2020) The Future of Live Music. New York. Bloomsbury Publishing

5. Power, P. and Power, T. (2010) Know Me, Like Me, Follow Me. What Online Social Networking Means For You and Your Business. London: Headline Business

6. Torr, G. (2009) Managing Creative People: Lessons for Leadership in the Ideas Economy. London: Wiley & Co

7. Weissman, D. (2009) Navigating the Music Industry: Current Issues and Business Models. New York: Hal Leonard