MK2SX7 - Marketing in the Community 07 Jul 2022 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | MK2SX7 | ||
|---|---|---|---|
| Module Title: | Marketing in the Community | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Mary Hedderman | ||
| Module Team: | Callum Evans, Laura Ferguson | ||
| First Intended Intake: | SEP 2022 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 07 Jul 2022 |
| Valid To | 31 Aug 2028 |
Module Aims
This module aims to facilitate a substantial professional development experience for marketing students.
Over the course of 10 weeks students will complete an approved 70-hour community-based volunteering experience and an additional 30-hour approved self-directed learning experience that enhances their knowledge of marketing.
Content Summary
Marketing managers need the ability to collaborate with diverse groups of stakeholders to drive their organisation towards success. Volunteering is an excellent way for students to develop their ability to collaborate, as well as to enhance other marketing-related behaviours, such as creativity, responsibility, and commercial awareness. In this module students undertake 70 hours of volunteering for an approved community group or charity over 10 weeks.
To further their professional development students also complete 30 hours of marketing-related professional development from a pre-approved list of activities.
The module will begin with an induction programme which addresses the key aspects of the work and assessment requirements.
Important note: Students are responsible for sourcing their volunteering placement, but there is support available from the Business School’s Placement Officer and the University’s Employability Team.
To pass the module, students must complete and evidence the 70 volunteering hours and the 30 hours of self-directed learning.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Seminar | 10 |
| Work based learning | 8 |
| Independent Study | 56 |
| Placement | 100 |
| Directed Study | 26 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate the ability to reflect on how marketing knowledge, abilities, and skills can benefit the community. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | A report applying relevant marketing theory to the professional development experience. | 0 | 5000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | |||
| Report 1 | ✔ | ||