MK2SX9 - Marketing Employment Experience 07 Jul 2022 - 31 Aug 2027 | Version 2

Associated Module Information

Module Code: MK2SX9
Module Title: Marketing Employment Experience
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Mary Hedderman
Module Team: Callum Evans
First Intended Intake: SEP 2022 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 2
Valid From 07 Jul 2022
Valid To 31 Aug 2027

Module Aims

This module aims to provide students with a substantial workplace experience, in an environment where they can explore the links between their academic studies and a work based problem or situation.

Through an intensive 10-week placement, students will develop and promote their own investigation into a workplace situation, providing recommendations for the employer.

Content Summary

Marketing managers need the ability to manage a marketing issue through multiple stages. This module allows you to build your skills in a chosen area by managing a marketing issue such as creating a marketing communications plan, performing market research, or running an event.

The module will begin with an induction programme which addresses many of the key aspects of the work and assessment requirements. You’ll take either a 10-week placement within an organisation, or a 10-week engagement with an organisation through the School’s Business Clinic. You’ll spend approximately 200 hours on placement or in the Business Clinic over a 10-week period.

Upon completion, this portfolio can be submitted to the Chartered Institute of Marketing (CIM). The CIM perform an external grading for a fee, and if you pass, you’ll gain the CIM’s Level 4 ‘Marketing in Action’ Award.

Learning and Teaching Methods

Activity Type Hours
Seminar 10
Independent Study 56
Placement 100
Directed Study 16
Formative Assessment - Scheduled 10
Groupwork 8
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Demonstrate the ability to manage a practical marketing issue through multiple stages.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Portfolio 1 A portfolio which demonstrates the student’s ability to manage a practical marketing issue through multiple stages. 0 5000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1
Portfolio 1 ✔

Reading List

Helyer, R. (latest edition). The work-based learning student handbook. London; Palgrave.

You’ll also benefit from engaging with books and journal articles in the area of your chosen portfolio. You can discuss these choices with your module leader or librarian.