FA1S64 - Visual Communication for Fashion 22 Jul 2022 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | FA1S64 | ||
|---|---|---|---|
| Module Title: | Visual Communication for Fashion | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Jennifer Whitney, Steven Wright | ||
| First Intended Intake: | SEP 2022 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 22 Jul 2022 |
| Valid To | 31 Aug 2028 |
Module Aims
To introduce students to fundamental graphic design and layout skills including typography and the hierarchies of information placement.
To introduce students to the connection between written copy and imagery and how to utilise a variety of copywriting formats to communicate ideas and messages.
To equip students with skills using essential software programs and how they can be utilised to create visual outputs for promotional materials.
Content Summary
Introduction to visualisation and ideation methods such as sketching, doodling, visual literacy, typography, mind mapping and information graphics.
Introduction to basic copywriting for fashion; students will identify and experiment with writing in different styles and formats.
Experiment with the elements of layout (space, amount of copy, purpose), and the underlying principles of design (symmetry, asymmetry and the use of images).
Introduction to basics of editorial design and the anatomy of a publication.
Create a record of the research conducted, ideas and sources of inspiration.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Seminar | 8 |
| Supervised time in studio/workshop | 20 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an in-depth understanding of the key principles and concepts of graphic design and editorial layout |
| LO2 | Demonstrate skills in producing written copy for a variety of promotional material formats |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | A visual learning and development journal. This will critically reflect on key topics covered: graphic design and copywriting for fashion including contemporary industry examples | 0 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | The portfolio will contain a variety of graphic design projects as well as. Evidence of a practical application of creative design, copywriting and techniques appropriate to editorial design | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal 1 | ✔ | ✔ | |
| Portfolio 1 | ✔ | ✔ | |