FA2S50 - Marketing Communications for Fashion 22 Jul 2022 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | FA2S50 | ||
|---|---|---|---|
| Module Title: | Marketing Communications for Fashion | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Sofia Christidi | ||
| Module Team: | Emma Jones, Jennifer Whitney, Steven Wright | ||
| First Intended Intake: | SEP 2022 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 22 Jul 2022 |
| Valid To | 31 Aug 2028 |
Module Aims
To introduce students to the key marketing concepts, terms and principles of Integrated Marketing for Fashion.
To simulate industry practice.
Provide students with the knowledge and instruction to create a marketing strategy document for an identified product or brand in theory and practice.
Content Summary
Students will be introduced to established marketing models and activity such as:
SOSTAC
AIDA
The 5’s
Digital marketing and online advertisingSocial media and influencers – paid for collaborations
SEO and PPC
Mobile media
Retail, Events and experiential
Sponsorship and stakeholders
Customer Relationship Management
Measuring Effectiveness
Adobe Software Instruction
Students will learn and progress their Adobe digital software skills from Level 4, in regular instructional classes.
Apply theory and practice to create a 360º activation campaign
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Seminar | 6 |
| Tutorial | 1 |
| Practical classes and workshops | 14 |
| Supervised time in studio/workshop | 6 |
| External visits | 6 |
| Independent Study | 100 |
| Directed Study | 57 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an in depth understanding of the key principles and concepts of marketing theory and analyse the relevance for a variety of brand promotion needs. |
| LO2 | Apply learned theory and practice to design and create a range of creative marketing assets in response to the brief. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Marketing Strategy Proposal | 0 | 2500 | 50 | No | 40 |
| Asynchronous Assessment | Project Output 1 | Creative Marketing Campaign | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Project Output 1 | ✔ | ✔ | |