SR1S207 - Promotion and Marketing in Sport 01 Sep 2023 - 31 Aug 2029 | Version 1
Associated Module Information
| Module Code: | SR1S207 | ||
|---|---|---|---|
| Module Title: | Promotion and Marketing in Sport | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Health, Sport and Professional Practice | ||
| Faculty Sub Group: | Football Coaching and Development | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | Chris Emsley | ||
| First Intended Intake: | APR 2023 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100097 - sports management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2029 |
Module Aims
To create an understanding of the roles of sports press officers, marketers, and promoters.
Develop strong marketing and public relations skills and brand awareness while also developing functional skills in these areas.
Content Summary
Students will gain an awareness of the various promotion and marketing roles within the industry and understand the different ways in which they contribute to various elements of sports communications.
Investigating promotional methods used in the sports industry and understanding the basics of marketing theory and brand development.
Students will learn how to interpret a project brief; apply key marketing principles and methods of promoting sports brands within the context of PR, marketing and advertising; and understand their place within a contemporary business environment.
Students will also be encouraged to develop their awareness of their personal brand.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 40 |
| Work based learning | 100 |
| Directed Study | 52 |
| Formative Assessment - Scheduled | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate knowledge and understanding of the concept of Marketing communications, models and principles. |
| LO2 | Analyse performance and the position of a brand in the marketplace through the analysis of a relevant communications strategy. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice 1 | Analyse a crisis situation based at a professional sports organisation. Plan and execute an appropriate response on behalf of the organisation. | 10 | 1500 | 50 | No | 40 |
| Asynchronous Assessment | Case study 1 | An analysis of the approaches used within the industry in relation to key areas of marketing, promotion and PR within the context of specific sports case studies. | 0 | 1500 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice 1 | ✔ | ✔ | |
| Case study 1 | ✔ | ✔ | |