SR1S208 - Introduction to Sports Business Principles 01 Sep 2023 - 31 Aug 2029 | Version 1

Associated Module Information

Module Code: SR1S208
Module Title: Introduction to Sports Business Principles
Faculty: Faculty of Life Sciences and Education
Faculty Group: Health, Sport and Professional Practice
Faculty Sub Group: Football Coaching and Development
Module Leader: Adam Sherratt
Module Team: Chris Emsley
First Intended Intake: SEP 2023 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100097 - sports management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2023
Valid To 31 Aug 2029

Module Aims

Provide an opportunity for students to gain knowledge and understanding of core business and management principles that are fundamental to employment within sports organisations.

Students will be able to place a focus on a particular management function which is pertinent to their own work or interest, to enable them to gain an in depth understanding of particular business processes which they can make applicable to a sport workplace setting.

Content Summary

Theoretical and practical implications of a range of business principles and how a business is managed effectively.

Organisational behaviour: Understanding the differing types of organisations operating within the sporting industry. Managing groups and teams within the organisation and understanding culture.

Human Resource Management: Function of the HRM matrix in Sports. Recruitment and selection of employees – flexible working practices. Equality in the workplace.

Managing small and not-for-profit sports organisations: How to develop strategy, build a competitive edge and manage cash flow effectively.

Managing sport operations: Quality, performance and control. Understand operations management and its role in customer satisfaction and quality. Understand quality impact measurements and sport service settings

The role of the Club Community Trust and it’s relationship to the parent club in delivering corporate social responsibility. Compliance with the EFL Trust Capability Code of Practice and Charity Commission.

The role of enterprise and creativity within business practice.

Learning and Teaching Methods

Activity Type Hours
Lecture 40
Independent Study 100
Directed Study 52
Formative Assessment - Scheduled 8
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Define and describe equitable business principles and their relevance in the effective running of sport organisations.
LO2 To demonstrate the ability to apply knowledge of the key management functions in an appropriate sport management context.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Practical Assessment Simulation (Onsite) 1 Assessment and application of knowledge and practical skills to address real-world problem via simulation of a customer complaint. Learner to physically or virtually interact. 15 N/A 60 No 40
Synchronous Online Assessment Classroom Test - Time Constrained (Online) 1 Students will evidence their understanding of sport business principles through completion of x2 30-minute Multiple Choice Questionnaires (MCQ). 60 N/A 40 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Simulation (Onsite) 1
Classroom Test - Time Constrained (Online) 1

Reading List

Beech, J. & Chadwick, S (2013). The Business of Sport Management. Essex: Pearson Education Ltd 

Bill, K (2009). Sport Management. Learning Matters Ltd. 

Bowdin G (2011). Event Management London : Routledge 

Heaney, C., Oakley, B. & Rea, S (2009). Exploring Sport and Fitness: Work based practice. London: Routledge: 

Hoye, R., Smith, A., Westerbeek, H., Stewart, B., & Nicholson, M., (2009). Sport Management Principles and Applications. Elsevier Oxford 

Masterman G (2009). Strategic Sports Event Management Olympic Edition. Butterworth Heinemann 

McMahon-Beattie, U. & Yeoman I. (2004). Sport and Leisure Operations Management. London: Thomson 

Stewart, B. (2007). Sport funding and finance. Elsevier 

Westerbeek H (2006). Managing Sport Facilities and Major Events. London : Routledge