SR2S196 - Digital Marketing and PR in Sport 01 Sep 2023 - 31 Aug 2029 | Version 1
Associated Module Information
| Module Code: | SR2S196 | ||
|---|---|---|---|
| Module Title: | Digital Marketing and PR in Sport | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Health, Sport and Professional Practice | ||
| Faculty Sub Group: | Football Coaching and Development | ||
| Module Leader: | Adam Sherratt | ||
| Module Team: | Chris Emsley | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100097 - sports management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2029 |
Module Aims
To equip students with the knowledge and skills to be able to apply marketing and PR theory to their own practice.
Understand the impact PR and marketing has on the sports sector and how the industry currently functions within the framework of sports communications.
Content Summary
This module recognises the growing need for digital marketing and PR skills in sport. It will explore content development as a means of marketing sports brands; the need for engagement, personalisation and customisation of content; the role of Public Relations for team and individual brands and how digital media skills can enhance them across a range of platforms.
It will also require students to reflect on the crisis management aspect of PR as it relates to sport and sports professionals.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 48 |
| Independent Study | 100 |
| Directed Study | 52 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically discuss the factors impacting upon the development of a brand. |
| LO2 | Demonstrate a sophisticated understanding of the range of techniques and tactical elements used in professional Marketing and PR. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | Presentation and supporting research demonstrating an understanding of marketing and/or PR practices. | 15 | N/A | 60 | No | 40 |
| Asynchronous Assessment | Essay 1 | Analysis of brand development | 0 | 2000 | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |