SR2S197 - Sports Business Analytics 01 Sep 2023 - 31 Aug 2029 | Version 1

Associated Module Information

Module Code: SR2S197
Module Title: Sports Business Analytics
Faculty: Faculty of Life Sciences and Education
Faculty Group: Health, Sport and Professional Practice
Faculty Sub Group: Football Coaching and Development
Module Leader: Adam Sherratt
Module Team: Chris Emsley
First Intended Intake: SEP 2023 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100097 - sports management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2023
Valid To 31 Aug 2029

Module Aims

The aims of the module are to support students in developing the ability to justify management and financial decisions using a clear evidence-base, drawing on qualitative and financial data.

Students will interpret spreadsheets and other quantitative datasets in order to produce clearly articulated and relevant qualitative narrative to explain the meaning behind the numbers.

The module will support students in developing business analytics, financial interpretation and numeracy skills for both application in the workplace and when collecting, interpreting and analysing their primary data in their final year research projects/dissertations.

Content Summary

The content summary indicates the general content of the module overall:

Section 1: Tools and Techniques in Analytics for Management Decision Making:

Section 2: Tools and Techniques in Financial Decision Making

Section 3: Making Evidence-based Management and Financial Decisions

Learning and Teaching Methods

Activity Type Hours
Lecture 48
Independent Study 100
Directed Study 52
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Identify, perform and draw applied conclusions from a range of appropriate quantitative techniques and financial/ non-financial data sources to analyse data used to inform management decisions.
LO2 Demonstrate an ability to apply evidence-based decision-making in addressing real world, practice-relevant issues in the field of a student’s study.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 An individual report summarising the data used, methods of analysis, key conclusions and subsequent recommendations as a result of analysis of a supplied dataset in response to a business question relevant to the students chosen degree pathway. 0 2000 50 No 40
Asynchronous Assessment Poster 1 Analysis and interpretation of data and the professional presentation of this in a user friendly poster format 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Poster 1

Reading List

Davis, G. & Pecar, B. (2012) Quantitative Methods for Decision Making using Excel. Oxford: Oxford United Press.

Morris, C. (2012) Quantitative Approaches in Business Studies. (8th Edition).? New Jersey, USA: Prentice Hall.

Oakshott, L. (2016) Essential Quantitative Methods for Business, Management and Finance. (6th Edition). London: Palgrave Macmillan

Waters, D. (2011) Quantitative Methods for Business. (5th Edition). London: Prentice Hall.

McLaney, E. and Atrill, P. (2014) Accounting: An Introduction. (7th Edition). London: Pearson.