DG1S001 - Graphic Design Principles 01 Sep 2023 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | DG1S001 | ||
|---|---|---|---|
| Module Title: | Graphic Design Principles | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Sarah Down | ||
| Module Team: | Rachel Grainger, Emma Marshman, Ryan Preece, Stephen Leadbetter, Emma Marshman | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100061 - graphic design | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2028 |
Module Aims
To support you in the recognition and application of common design principles through a practice-based learning
To provide you with key skills that serve as a foundation to remaining creative practice within the curriculum
Content Summary
This module introduces you to the principles of Graphic Design and marks the beginning of your creative practice.
During this introductory module, you will undertake a series of exciting workshops that are designed to encourage a greater awareness of how commercially practicing designers employ principles to design effective pieces of visual communication.
You will learn to recognise principles in practice, through lectures, visual research, and critical reflection of effective design examples.
Along with learning how to recognise and explore common principles, such as layout, hierarchy, colour, type, you will also be encouraged to demonstrate a basic command of elements to create contrast, repetition, unity, rhythm, emphasis, to assist visual strategies.
You will be expected to put principles into practice during this module as you face your first creative design challenge. You will be expected to show evidence of your creative thinking and explore / combine a variety of principle combinations as you create visual responses to communication challenges.
The module lecture programme will primarily consist of lectures, practical classes and workshops that will allow you to explore the many principles of graphic design through an immersive learning experience. You will be given the opportunity to apply the skills learnt to your first design brief as you undertake and exciting design challenge
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Practical classes and workshops | 16 |
| Supervised time in studio/workshop | 12 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Recognise practical skills associated with graphic design through a range of visual experimentation. |
| LO2 | Select and apply design principles in response to independent communication design challenges. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Practical Coursework 2 (Asynch) | A digital sketchbook that evidences your design process and response to a design challenge | 0 | N/A | 30 | No | 40 |
| Asynchronous Assessment | Practical Coursework 1 (Asynch) | A digital sketchbook evidencing a series of graphic-based workshops: documenting your immersive learning experience, demonstrating your ability to deliver solutions to a range of visual problems | 0 | N/A | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Practical Coursework 2 (Asynch) | ✔ | ✔ | |
| Practical Coursework 1 (Asynch) | ✔ | ✔ | |