DG1S006 - Typography 01 Sep 2023 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | DG1S006 | ||
|---|---|---|---|
| Module Title: | Typography | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Stephen Leadbetter | ||
| Module Team: | Sarah Down, Rachel Grainger, Emma Marshman, Ryan Preece | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100061 - graphic design | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2028 |
Module Aims
Introduce learners to the discipline of typographic practice and develop an understanding of classifications for further exploration, experimentation, and application.
Recognise typography as a critical component to developing communication strategies in various outputs relative to the subject discipline.
Encourage an experimental creative attitude through both craft and digital experimentation within the discipline, to further develop key skills in research, creativity, command, and communication strategies
Content Summary
This module is intended to mark the beginning of your professional relationship with typography, and to encourage confidence and consideration towards a ‘type-first’ attitude for both future design projects and your developing professional practice.
You will be required to explore how Designers develop typographic solutions to 21st century communication challenges.?You will learn to identify traditional, modern, and contemporary practice along with extremes, ranging from typography as an expressive artform to typography for clerical Information; global accessibility and navigation; to professionally published documents that demonstrate command of aesthetic and clerical legibility.
This module consists of a series of typographic workshops, methodologies and techniques that aims to develop confidence through an experiential ‘trial and error’ approach, and through the practice-based-learning of various typographic principles and formalities.
You will begin to recognise origins and classifications of typography through lectures, workshops, and research tasks. You will reflect on creative practical workshops and foster creativity through both craft and digital masterclasses. This module rewards an open-mind to risk-taking, exploration, and experimentation as you are presented with an opportunity to resolve a series of design challenges through the restriction of typographic-only practice.
You will be encouraged to independently expand and develop your creative practice through the exploration of new disciples – for example, Traditional and Digital Modelling of 3D Type, Photography, Laser-Cutting, 3D printing to Risograph printing as you embark on an exciting learning journey with type.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Practical classes and workshops | 10 |
| Supervised time in studio/workshop | 18 |
| Independent Study | 100 |
| Directed Study | 64 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Recognise typographic practice and experimentation as an effective process of conceptualising multiple creative concepts for communication strategies |
| LO2 | Identify and select appropriate type, classifications, treatment, typesetting, and experimental methods in response to a design challenges and audience requirements. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | A visual journal evidencing your learning journey and interactions with a variety of typographic methods for experimentation, standardisation, application, and practice. | 0 | N/A | 70 | No | 40 |
| Asynchronous Assessment | Creative Designs / Art 1 | An exhibition of typographically- designed artefacts, presented in response to set creative challenges | 0 | N/A | 30 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal 1 | ✔ | ✔ | |
| Creative Designs / Art 1 | ✔ | ✔ | |