Curriculum Information

Branding is a critical component to the successes and achievements of many of the world’s leading businesses and organisations. Far more than just a logo, a brand is a developed strategy that captures a company’s vision, values, mission, behaviour, attitude, products, services, and audience, and applies these philosophies to a wide variety of creative media.

This module introduces you to the intriguing complexities of Branding, to recognise how ‘design-facing’ organisations and businesses implement and rely on brand strategies to maximise their presence within existing or emerging markets. Learners will investigate how leading design agencies are being challenged by, and responding to, massive economic and social shifts in an industry revolutionised recently by technology and changing consumption habits. How interdisciplinary investigation informs creative practice and professionalism within both academic and commercially practicing sectors.

You will explore the purpose, principles and methodologies associated to this discipline, along with critical research skills to develop a diagnostical mindset to better understand and define existing brand challenges and further frame requirements for change-making.

You will explore the discipline of branding, encouraged to recognise that a brand strategy isn’t simply just a highly appealing visual brand marker (a logo), but to critically identify that a brand signifier might also be relating to what an audience might hear (TADUM!); or to recognise the ambassadorial efforts of a brands value and behaviours, addressing global issues within cultural indifferences, sustainability or other, through specific creative outputs and systems.

Through creative practice learners will explore techniques to define and develop a distinctive brand strategy, and how to communicate core values through various creative outputs, interdisciplinarity and collaborative approaches in both traditional and digital arenas.