DG3D001 - Final Major Project 01 Sep 2023 - 31 Aug 2028 | Version 1

Associated Module Information

Module Code: DG3D001
Module Title: Final Major Project
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader: Stephen Leadbetter
Module Team: Sarah Down, Emma Marshman, Rachel Grainger, Ryan Preece
First Intended Intake: SEP 2023 Final Year of Intake:
Date Closed:
Credit Value: 40 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100061 - graphic design 100632 - visual communication
HECOS Code Weighting: 70 30

Document Version Information

Version 1
Valid From 01 Sep 2023
Valid To 31 Aug 2028

Module Aims

Develop a students’ own self-directed design brief: the definition of complex problems discovered through research modules.

Demonstrate a graduate-level understanding of design management, processes, methodologies, and techniques to solve complex problems.

Evidence ‘Design Sophistication’ through exhibited solutions that demonstrate industry-ready skillsets, creative-thinking, and professionalisms aligned with Graduate Attributes and course learning outcomes.

Content Summary

The final major project is the capstone to your degree and acts both as your summation of your learning, and your ‘calling card’ to employers about the kind of graduate you will be. This module intends to represent a ‘part 2’, continuing from the Final Research Project module and shifting from the approach of Design Investigator to that of a Design Practitioner.

The module initialises with the formation of your own self-directed design brief, summarising key insights and challenges from part 1 to frame an exciting design challenge for part 2. This challenge both considers and aligns with existing objectives detailed within a Professional Development Plan.

You will be expected to explore several approaches to best frame your final design challenge, and work with supervising lecturers before you embark on this independent self-directed module.

The module will draw upon all that you have learned throughout the course curriculum and sets realistic expectations to see evidence of many workflows, methodologies, techniques, and processes put into practice as you explore the territories of your final design challenge.

You are encouraged, as always, to take creative risks and to manage the time available. You must explore many visual research and ideation techniques to propose a wide range of innovative concepts, evidence informed decision making before identifying stronger concepts to be further developed.

This ‘part 2’ will result in a public exhibition of your work, be that a physical exhibition or digital graduate showcase. It is expected that all outcomes are refined for professional presentation with the highest attention to detail in production value.

A final recommendation is that you consider the University campus, services and wider commercial community that may impact upon your progress, as you are encouraged to demonstrate your capacity as a leader of your craft or specialism. Example: Collaboration with other students, learning a specialist skill or piece of equipment, liaison with campus technicians, peer-focus groups, industry mentors, connection with relevant stakeholders and live briefs are all considerations that should be made during the initial planning stages of this module.

Whichever approach you decide to take you will be expected to work with a supervisor, and to attend regular design discussion groups during this final major project, enabling continuous critical feedback and support through project consultation.

Outcomes of this module are to be recognised and emphasised as material for professional graduate showcasing opportunities.

Learning and Teaching Methods

Activity Type Hours
Lecture 8
Independent Study 200
Directed Study 128
Groupwork 64
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Use research summaries to arrange and inform a self-directed design challenge for final practice: independently managing the documentation of a design process to analyse and breakdown information to distinguish opportunities for design thinking in relation to professional milestones and time limits.
LO2 Design and construct viable concepts, defending rationale, refine ideas, and apply skills to produce justifiable and distinguishable communication solutions / artefacts in response to audience / stakeholder requirements for professional and public exhibition.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Practical Assessment Practical Coursework (Onsite) 1 The documentation of a design process, evidencing expected methodologies, techniques, and principles in practice, supporting the exploration and discovery of distinguishable, intellectual, and viable solutions to design challenges 0 N/A 50 No 40
Asynchronous Assessment Creative Designs / Art 1 Exhibition of design responses prepared to professional exhibition standards, providing visual examples or physical / digital outcomes with additional information that explains and details strategies in context. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Practical Coursework (Onsite) 1
Creative Designs / Art 1

Reading List

Robinson, K. and Aronica, L. (2014) Finding your element. Penguin Putnam Inc

Shaughnessy, A (2010). How to be a Graphic Designer Without Losing Your Soul. London: Laurence King

Ambrose, G. and Harris, P. (2015) Design Genius: the ways and workings of creative thinkers. London, New York: Fairchild Books.

Burgess, P. and Wood, B, and Harvey, W. (2004) 1000 graphic elements: special details for distinctive designers. Gloucester, Mass. Rockport Publishers