DI3S002 - Industry Focus 01 Sep 2023 - 31 Aug 2029 | Version 1

Associated Module Information

Module Code: DI3S002
Module Title: Industry Focus
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader:
Module Team: Emma Marshman
First Intended Intake: SEP 2023 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100062 - illustration
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2023
Valid To 31 Aug 2029

Module Aims

Prepare the student for employment and entry into the creative industries as a skilled and knowledgeable employee, creative practitioner or entrepreneur.

Support the student in a period of supervised work experience or live project.

Enable the student to recognise and develop their personal strengths and talents and identify potential career options that will allow them to use those strengths beyond graduation.

Content Summary

This module provides a knowledge base of the business underpinning required to function as a freelance illustrator and work in the creative industries.

Students will learn about key points in setting up as a freelance individual, small business start-up, working for an agent/agency or within a larger creative team. This will be achieved through a short placement* of 70 hours where students are required to document and report on real world examples of illustration practice.

This module aims to teach, through experiential learning, the main business principles and processes of real-world illustration practice. Key areas covered will include pricing, sizing and timing, fees and rights, commissions and contracts, agencies and studio set up.

The module will be delivered through a series of lectures and seminars, combined with an appropriate work based placement and documented report, in order to provide students with a foundation of knowledge and understanding that they can develop further in their future careers.

*If students are unable to obtain a placement, a live brief aligned to industry will be completed as an alternative.

Learning and Teaching Methods

Activity Type Hours
Lecture 24
Seminar 6
Tutorial 6
Independent Study 74
Placement 70
Directed Study 20
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Produce a structured journal to reflect upon work experiences or project, including analysis of contribution to professional practice, career plans and aspirations
LO2 Construct coherent visual solutions to a creative brief, demonstrating an understanding of the client, context and presentation of illustration outcomes to a professional standard.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Practical Assessment Work Placement 1 Undertake a 70-hour work-based industry placement OR complete a live project brief provided by industry. Provide a documentary journal of the process of working in industry/on a live brief together with project outcomes. 0 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Work Placement 1

Reading List

Association Of Illustrators, (2008), The Illustrator's Guide To Law And Business Practice, Association

Of Illustrators.

Ilasco, C. (2010), Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business,

Rees, D. (2014), How To Be An Illustrator, 2nd Edition, Laurence King.

Taylor, F. (2012), How To Create A Portfolio & Get Hired: A Guide For Graphic Designers And

Illustrators, 2nd Edition. London: Laurence King.

Bassot, B. (2016), The Reflective Journal, Red Globe Press, London.

Bassot, B. (2017), The Employability Journal, Red Globe Press, London

Neugebauer, P. & Evans-Brain, P. (2009), Making the Most of Your Placement, Sage Publishing,

London.

Pipes, A (2008). Foundations of Art. London, Laurence King.

Male, A, (2017) Illustration: A Theoretical and Contextual Perspective, Bloomsbury.