MK1S05 - Event Management Skills 06 Jul 2023 - 31 Aug 2027 | Version 2
Associated Module Information
| Module Code: | MK1S05 | ||
|---|---|---|---|
| Module Title: | Event Management Skills | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management (old) | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Lauren Thomas, | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 06 Jul 2023 |
| Valid To | 31 Aug 2027 |
Module Aims
This module introduces students to event theory and practice, via the planning and management of a live event.
Content Summary
Event management is a growing industry worth billions of pounds to the UK economy each year. Marketers benefit from having event management experience on their CV’s, but the skills that are developed through the planning and management of events are equally valuable, such as research, communication, and negotiation.
In this module you will work as a group to plan and manage an event within a 10-week timeframe. You will be assessed via an individual report which evidences your role in the event and how and why the event was successful or unsuccessful.
To enable you to successfully do this, you’ll learn about the following theory and practice of events;
Event research: How to evaluate whether there is demand for an event. Understanding attendee expectations.
Event planning: How to plan for a successful event. How to manage a budget. How to complete a risk assessment. How to work as a team.
Event management: How to run an event in real time. How to respond to issues at an event. How to reflect on the success or failure of an event.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Tutorial | 10 |
| Independent Study | 80 |
| Directed Study | 80 |
| Groupwork | 20 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Plan, manage, and reflect on a basic live event. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | An individual report describing and explaining how a live event was planned and managed, with a reflection on how similar future work could be improved. | 0 | 2000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | |||
| Report 1 | ✔ | ||