MK1S06 - Content Creation for Marketers 06 Jul 2023 - 31 Aug 2027 | Version 5
Associated Module Information
| Module Code: | MK1S06 | ||
|---|---|---|---|
| Module Title: | Content Creation for Marketers | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management (old) | ||
| Module Leader: | Lauren Thomas | ||
| Module Team: | Callum Evans, Francesca Carpanini, Georgia Thomas, Alexandra Hollyman | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 5 |
|---|---|
| Valid From | 06 Jul 2023 |
| Valid To | 31 Aug 2027 |
Module Aims
This module introduces students to the basic content creation skills necessary for a career in marketing.
Content Summary
Whether they work in-house or agency, early career marketers need to have a range of content creation and management skills. Content marketing is used for many reasons, but to be successful it needs to be tailored to the right audience, at the right time, with the right message, in the right format, on the right channel. This module will equip you with the basic content creation skills needed to get that balance right.
Each week you’ll build new knowledge, abilities and skills to respond to a brief. You’ll learn tools and techniques to respond with written, photo, and video content. You’ll be assessed on your learning throughout the module via a visual journal, allowing you to select the work you put forward and explain the choices that shaped it. To enable you to successfully do this, you’ll learn about the following theory and practice of content creation;
Responding to a brief: How to write and interpret a brief. How to research an audience. How to research competitors. How to plan for content creation.
Creating content: How to make written, photo, and video content.
Managing content: How to critique content. How to measure the success of content.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Practical classes and workshops | 30 |
| Independent Study | 80 |
| Directed Study | 80 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Plan, create, and reflect on marketing content. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | A visual journal describing and explaining how and why specific content was created in response to set briefs. | 0 | 2000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | |||
| Visual Journal 1 | ✔ | ||