MU2D04 - Creative Events Management - Immersed 06 Jul 2023 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: MU2D04
Module Title: Creative Events Management - Immersed
Faculty: Faculty of Business and Creative Industries
Faculty Group: Music and Drama
Faculty Sub Group: Music
Module Leader:
Module Team: Skip Curtis, Daniel Champion, Aled Nelmes, Lucy Squire, David Coker, Ian Williams, Philip Hughes, Rob Locke
First Intended Intake: SEP 2023 Final Year of Intake: 2026
Date Closed:
Credit Value: 40 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 06 Jul 2023
Valid To 31 Aug 2026

Module Aims

To introduce the expanding and diverse range of music-based events, including the growth in music festivals; develop an awareness of the impact of technology on ticketing, marketing and promotion; students will apply this knowledge to the planning and implementing of a live music event that demonstrates an understanding of the live event sector.

Content Summary

Within this module students will cover: Stakeholders in events and stakeholder relationships, Event design and production, Managing events: people management, fiscal management, event logistics. Marketing communications for events, and managing the media. Legal issues of events management; ethical and other standards for events such as Health and Safety. Researching and evaluating service quality in events, and event experiences and impacts. Staging successful events: analysis of case studies (covering different audiences and contexts). The production processes of a live event will be followed, and issues considered such as the importance of evaluation and review in the decisions made to facilitate the short, mid and long-term strategies of a successful event with potential for positive legacy impacts in the music economy.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Seminar 30
Tutorial 2
Practical classes and workshops 17
Supervised time in studio/workshop 17
Independent Study 164
Directed Study 164
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Apply knowledge of creative events and changes in the marketplace, and the impacts to the production of live events
LO2 Reflect upon the live event process using theoretical models applied to learning and reflection
LO3 Estimate and select budgeting requirements while managing an effective implementation of relevant safety regulations within a collaborative environment

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 The submission will reflect the specific areas each student engaged with, demonstrating the planning, structuring, appraisal, and design of practical work undertaken, along with evidence of any research carried out, where appropriate. 0 1500 25 No 40
Synchronous Onsite Oral Assessment Oral Assessment (Internally assessed, Onsite) 1 Students will be assessed on a progress presentation that will focus on a critical appraisal of progress towards meeting the learning outcomes 20 N/A 25 No 40
Asynchronous Assessment Observation (Asynchronous) 1 Students will be assessed through tutor observation on their engagement and contribution to the project and an after event oral critical reflection. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2 LO3
Report 1 ✔ ✔ ✔
Oral Assessment (Internally assessed, Onsite) 1 ✔ ✔ ✔
Observation (Asynchronous) 1 ✔ ✔ ✔

Reading List

Anderton & Pisfil (2022) Researching Live Music. Routledge.

Arts & the Market (2021) Special issue: Contemporary Issues in Live Music. https://www.emerald.com/insight/publication/issn/2056-4945/vol/11/iss/2

Holt (2020) Everyone Loves Live Music, Uni of Chicago Press. (a more cultural/historical take)

Behr A, Cloonan M. \\\"Going spare? Concert tickets, touting and cultural value.\\\" International Journal of Cultural Policy 2020, 26(1), 95-108.

Anderton Chris, James Hannam, Johnny Hopkins. Music management, marketing and PR. SAGE. (2022)

Dowson, Ruth, et al.?Event Planning and Management : Principles, Planning and Practice, Kogan Page, Limited, (2022).

Harrison, A. Music the business: the essential guide to the law and deals. (8th ed). London: Virgin Publishing (2021)

Anderton, Chris. Music Festivals in the UK?: Beyond the Carnivalesque. London?;: Routledge, Taylor & Francis Group, (2020)

Baskerville, D. and Baskerville, T. Music business handbook and career guide. Thousand Oaks, California: Sage Publications, Inc. (2020).

Des Conway The event manager’s bible?: the complete guide to planning and organising a voluntary or public event. London: Robinson. (2019).

Bassett, D. and Dowson, R. Event Planning and Management: Principles, Planning and Practice. Kogan Page. (2018).

Smit, B. and Frans Melissen Sustainable customer experience design?: co-creating experiences in events, tourism and hospitality. London New York Routledge, Taylor & Francis Group. (2018).

Meegan Jones Sustainable event management?: a practical guide. Abingdon, Oxon: Routledge. (2018)

Razaq Raj, Walters, P. and Tahir Rashid Events management?: principles & practice. Los Angeles: Sage. G A J Bowdin, Allen, (2017).

Petersfield: The Event Professional’s Handbook?: the Secrets of Successful Events. Harriman House Publishing. (2016).

Carlsen, J. Events and sustainability. Taylor & Francis Ltd. (2015).

G A J Bowdin, Allen, J, O’toole, W, Harris, R. and Mcdonnell, I. Events management. London: Routledge. (2012).

Lathrop, T. This Business of Music Marketing and Promotion. New York. Billboard Books (2010)

Torr, G. Managing Creative People: Lessons for Leadership in the Ideas Economy. London: Wiley & Co (2009)

Weissman, D. Navigating the Music Industry: Current Issues and Business Models. New York: Hal Leonard (2009)