FA2S51 - Fashion Photography and Video 01 Sep 2023 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA2S51 | ||
|---|---|---|---|
| Module Title: | Fashion Photography and Video | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Stephen Cleary, Andrew Pearsall, Jennifer Whitney, Steven Wright | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2026 |
Module Aims
Develop an understanding of digital photography and moving image and their significance to marketing and promotional materials and strategy.
Equip the students with skills focused on still and moving image production and editing techniques, for the purpose of strategic digital content distribution.
Content Summary
Moving Image:
Apply practical digital film making techniques to communicate a message or story.
Learn how to write, structure and shape a story or message, for the purpose of creating video content. Plan and formulate a film through organized phases: pre- production, production and post production. Enhance technical skills by using media equipment at a professional standard
Technical workshops in digital film production
Photography:
Interpret and respond to a brief
Plan and formulate a fashion shoot through organized phases: pre- production, production and post production. Develop practical skills in digital photography production and layout in a fashion promotion context Demonstrate the ability to use digital media to a professional standard, originating creative
solutions to specific problems.
Justify and apply appropriate methods of presentation / layout in print and digital media.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Seminar | 8 |
| Demonstration | 10 |
| Supervised time in studio/workshop | 12 |
| External visits | 5 |
| Independent Study | 105 |
| Directed Study | 54 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Produce a range of digital content in response to a brief, applying technical skills and knowledge, demonstrating a professional awareness of contemporary fashion practitioners. |
| LO2 | Demonstrate advanced knowledge and understanding of the role digital content plays in contemporary marketing strategy. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Fashion Photography: A portfolio containing a variety of photography projects; this will include but is not limited to experimentation, techniques, developments and visual solutions. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |