FA2S52 - Campaign Management 01 Sep 2023 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA2S52 | ||
|---|---|---|---|
| Module Title: | Campaign Management | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Jennifer Whitney, Sofia Christidi, Steven Wright, Georgia Thomas | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2026 |
Module Aims
Understand the importance of research for campaign planning and management.
Describe examples of promotional campaigns, understanding how and why they are effective.
Apply theory and tools to bring order and clarity to planning and evaluating campaigns.
Focus on Commercial Awareness and Communication skills (USW Graduate Attributes).
Content Summary
A campaign is a planned sequence of communications and interactions that uses a compelling narrative over time to deliver a defined and measurable outcome. In this module you will explore:
- Trend forecasting and consumer behaviour
- Data Insights and Analytics
- Reporting for clients and brands
- Apply USW’s Graduate attributes
- Experience Guest Lecture from an industry professional.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Seminar | 14 |
| Practical classes and workshops | 16 |
| Independent Study | 119 |
| Directed Study | 44 |
| Formative Assessment - Scheduled | 1 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an understanding of campaign planning and management. |
| LO2 | Apply theory and practice in response to a campaign brief. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Presentation: Creative Campaign | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |