FA1S65 - Introduction to Fashion Industry 01 Aug 2023 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA1S65 | ||
|---|---|---|---|
| Module Title: | Introduction to Fashion Industry | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Emma Jones | ||
| Module Team: | Jennifer Whitney, Steven Wright | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Aug 2023 |
| Valid To | 31 Aug 2026 |
Module Aims
Introduce students to the industry sector; focusing on promotion as a specific element of the broader ‘six P’s’ of fashion marketing.
Introduce students to the key transferrable skills needed to underpin their academic study: ideation, research, analysis, project development, presentation and reflection.
Content Summary
How to interpret a project brief
Identifying and selecting appropriate research methods
Exploring creative idea generation theories and methodologies, for example: mind mapping, brainstorming, lateral thinking, learning styles and left/right brain theory
Reflective practice and its significance within learning and development
Verbal presentation skills, including the use of visual aids such as slide design, mood boards and 2D/3D presentation techniques
Creative methods of promoting fashion brands
This module contains a six-week immersive learning element.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Seminar | 6 |
| Tutorial | 1 |
| Practical classes and workshops | 15 |
| Supervised time in studio/workshop | 6 |
| External visits | 6 |
| Independent Study | 100 |
| Directed Study | 56 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Create promotional material that recognises contemporary industry practice. |
| LO2 | Demonstrate knowledge and understanding of key fashion promotion principles at an introductory level. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Creative Campaign Concept | 0 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |