FA1S67 - Fashion Styling 01 Aug 2023 - 31 Aug 2026 | Version 2

Associated Module Information

Module Code: FA1S67
Module Title: Fashion Styling
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Fashion Marketing and Photography
Module Leader: Emma Jones
Module Team: Amie Phillips, Jennifer Whitney, Steven Wright, Torunn Kjolberg, Joanne Terrar Young
First Intended Intake: SEP 2023 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 2
Valid From 01 Aug 2023
Valid To 31 Aug 2026

Module Aims

To show students how to identify the significance and importance of styling within the commercial context of the fashion industry.
Introduce students to styling and image making; experimenting by developing narratives and storytelling through creative direction.
To encourage and support students to develop a practical approach through research; creating visual material, applying technique, meaning, purpose and context through a wide range of methods used by professionals in the fashion industry.

Content Summary

Students will create a portfolio of work responding to various creative briefs, they will be encouraged to experiment and explore visual opportunities utilising fashion.

Students will be encouraged to generate a range of physical and/or digital outcomes in response to the brief. This range of methods will result in a curated body of promotional imagery
Workshops and lectures will focus on techniques and contemporary practice found within the fashion industry.

Create a digital record of research and practical workshops, ideas, inspiration and areas of interest.

This module will be portfolio based with a large proportion of time given to practical sessions, studio time and directed study.

Learning and Teaching Methods

Activity Type Hours
Lecture 8
Seminar 8
Practical classes and workshops 20
Independent Study 100
Directed Study 64
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Apply a range of visual research methods, analysing and applying findings to create new solutions to creative briefs
LO2 Reflect critically on personal practice, development and creative choices

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Project Output 1 Development of a styling project to include context and application of creative direction in response to a specified brief 0 N/A 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 1

Reading List

Graham, B & Anouti, C (2017) Promoting Fashion. Laurence King
Griffiths, D (2016) Fashion Stylists Handbook. Laurence King
Fashionary International Ltd. (2018) The Fashion Business Manual. Hong Kong
Magazines and online editions:
thebusinessoffashion.com
wgsn.com/en/
dazeddigital.com
i-d.vice.com/en_uk
hungertv.com
anothermag.com
thelovemagazine.co.uk
The V&A Museum
Fashion & Textiles Museum
Agencies: The Production Factory & Artandcommerce.com