FA1S68 - Fashion Studies 1 01 Aug 2023 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: FA1S68
Module Title: Fashion Studies 1
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Fashion Marketing and Photography
Module Leader: Jennifer Whitney
Module Team: Emma Jones, Steven Wright
First Intended Intake: SEP 2023 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Aug 2023
Valid To 31 Aug 2026

Module Aims

To introduce students to the context and history of fashion promotion as a specialism of the Marketing Mix.
To begin developing the basis of a sound research methodology, which may be applied to practical projects as well as written assignments throughout the duration of the course.
To enable learners to develop critical thinking skills; analysing information to form judgement.

Content Summary

Seminars
Debates
Guest Speakers

This module introduces a range of topics within the fields of fashion history, fashion promotion, and contemporary visual culture.

Students receive an introduction to the processes associated with research and critical analysis for essay writing, enabling them to begin developing their skills in verbal and written communication.

They are shown how to carry out visual research and creative exploration within the widest possible range of sources and disciplines.

This involves the creation of a lasting record of their research in a visually engaging and distinctive manner, one that is unique to each one and presented in the form of an body of work.

Reflective writing: This research includes an element of self-reflective writing which r learners to document and evaluate their learning experience.

Learners will be introduced to study skills workshops to develop time management and organisational skills.

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 10
Tutorial 1
Practical classes and workshops 12
External visits 6
Independent Study 100
Directed Study 57
Formative Assessment - Scheduled 2
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Select and assemble a range of research materials within an area of interest within the realm of Fashion Promotion.
LO2 Discuss and record research with clarity and insight applying academic referencing when appropriate.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Portfolio 1 A body of work variety of research materials outlining key areas of interest 0 N/A 50 No 40
Asynchronous Assessment Essay 1 Illustrated Essay 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Portfolio 1
Essay 1

Reading List

F.Corner (2014) Why Fashion Matters, Thames and Hudson
Berger, J. (1972) Ways of Seeing. London: BBC.
Clarke, G. (1997) The Photograph. Oxford; New York: Oxford University Press
Clancy Steer, D. (2015) Costume since 1945: Historical dress from Couture to Street Style. 2nd edn. London ; New York: Bloomsbury Academic
Cottrell, S. (2019) The Study Skills Handbook. 5th edn. London: Red Globe Press
Rose, G. (2012) Visual Methodologies: An Introduction to Researching with Visual Materials. 3rd edn. London; Thousand Oaks, Calif: SAGE Publishing
Wells, L. (2015) Photography: A Critical Introduction. 5th edn. London: Routledge
Williams, V. (ed.) (1998) Look at Me: Fashion and Photography in Britain 1960 to the Present. London: The British Council.
The Fashion Business Manual: Illustrated Guide to Building a Fashion Brand (2018), Fashionary.

ONLINE:
The Business of Fashion.com
V&A Museum