FA2S57 - Digital Fashion 01 Sep 2023 - 31 Aug 2026 | Version 2
Associated Module Information
| Module Code: | FA2S57 | ||
|---|---|---|---|
| Module Title: | Digital Fashion | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore, Janye Barne | ||
| Module Team: | Clare McTurk, Steven Wright, Sally Phillips | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2026 |
Module Aims
- Equip students with the skills to examine marketing communications, branding and transactional activities for the fashion and beauty industry, from a digital perspective.
- Using new digital platforms and tools research and propose digital solutions that address industry problems and relevant consumer behaviour.
Content Summary
Current and developing digital technologies that are being used and explored across the industry will be covered in taught sessions and workshops.
Key Areas covered include:
- Digital Branding
- The Metaverse
- App Design
- Body Scanning Technology
- Gaming Platform opportunities
- Avatar Development
- Blockchain and NFT’s
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Seminar | 6 |
| Tutorial | 1 |
| Practical classes and workshops | 15 |
| Supervised time in studio/workshop | 6 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Analyse current and emerging digital solutions for fashion and beauty in relation to solving key industry problems and engaging consumers. |
| LO2 | Design a digital platform-based solution focused on engaging consumers in new ways to wear and transact with a fashion or beauty brand. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Research Plan / Proposal / Project/ Log 1 | Focusing on research of an existing fashion or beauty brand propose a digital development that will improve customer engagement and/or transaction. | 0 | 2000 | 50 | No | 40 |
| Asynchronous Assessment | Project Output 1 | Design of a digital solution for a specified brand as detailed in "Proposal" Assessment | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Research Plan / Proposal / Project/ Log 1 | ✔ | ✔ | |
| Project Output 1 | ✔ | ✔ | |