DG1S62 - Content Creation 1 01 Sep 2023 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | DG1S62 | ||
|---|---|---|---|
| Module Title: | Content Creation 1 | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Lee Thomas, Steven Wright | ||
| Module Team: | Molly Owens, Paul Appleby | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100074 - advertising | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2027 |
Module Aims
• Introduce you to the underpinning vocabulary of narrative, sequence and sound
• Develop ideas in response to sequence and time-based advertising problems
• To equip you with the skills required to visualise advertising ideas and concepts in response to sequence and time based advertising problems
• Practice skills in scriptwriting, plotting, editing, and storyboarding
• To introduce you to appropriate specialist software skills to produce sequence and time based advertising problems
• To allow you to further develop a critical awareness of their own work and the work of others in the advertising industry
Content Summary
This module introduces you to the fundamental skills and underpinning knowledge and understanding required to produce creative responses to advertising design problems that use movement, sequence and sound such as short advertisements for radio, TV, cinema or online.
You will also be introduced to the vocabulary of narrative and sequence develop the skills required to ‘visualise’ creative responses to short advertising sequences, and be introduced to the technical skills required to produce these creative responses.
This will include developing skills in storyboarding, script development, writing and editing, as well as an introduction to core concepts in video and audio production. You will continue to build a research journal of historic and contemporary campaigns, analysing them for their creative direction, effectiveness and strategic choices.
You will apply your skills and knowledge to a brief to develop a radio and video-based campaign and expected to deliver scripts and storyboards before producing 1 radio ad and a final storyboard outcome. You are encouraged to produce finished pieces after the module is complete, and as your technical skills develop, to add to your portfolio.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Project supervision | 16 |
| Supervised time in studio/workshop | 16 |
| Independent Study | 100 |
| Directed Study | 60 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Apply appropriate technical vocabulary and basic knowledge of narrative, sequence and sound. |
| LO2 | Generate creative ideas in response to ‘sequence’ based advertising problems. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | An online journal to contain: Advertising campaigns with analysis of their creative direction, media choices, execution and impact. Scripts for a radio advert and video-based advert with a storyboard for a one-minute commercial. A rough cut (animatic) of a proposed video and a studio recording of the radio advert. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal 1 | ✔ | ✔ | |