DG2S58 - Content Creation 2 01 Sep 2023 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | DG2S58 | ||
|---|---|---|---|
| Module Title: | Content Creation 2 | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Molly Owens, Lee Thomas | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2027 |
Module Aims
Develop an advanced vocabulary of narrative, sequence, sound and motion.
Develop creative ideas in response to content-based advertising briefs.
Develop skills in research, mind mapping, scriptwriting, plotting, editing and storyboarding for motion.
To introduce you to appropriate specialist software skills to produce creative content based advertising problems
To allow you to develop an advanced critical awareness of their own work and the work of others in the advertising industry.
Content Summary
This module enhances and develops your skills and knowledge and understanding required to produce creative responses to advertising design problems that use motion, sequence and sound such as short advertising content for radio, TV, cinema or digital platforms
You will also be develop the vocabulary of narrative and sequence, enhance the skills required to ‘visualise’ creative responses to short advertising sequences, and nuture the technical skills required to produce these creative responses.
This will include developing skills in research, mind mapping, storyboarding, script development, writing and editing, as well as practicing core concepts in motion and audio production.
You will continue to build a research journal of historic and contemporary campaigns, analysing them for their creative direction, effectiveness and strategic choices
You will apply your skills and knowledge to a brief to develop motion campaigns to deliver scripts and storyboards before producing final outcomes.You are encouraged to nurture these skills after the module is complete in order to enhance your Year 3 portfolio content.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project supervision | 15 |
| Practical classes and workshops | 15 |
| Independent Study | 70 |
| Directed Study | 64 |
| Interdisciplinary work | 30 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Generate innovative ideas in response to advertising briefs. |
| LO2 | Articuate creative motion based advertising content. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | A project documenting your motion based advertising campaigns with analysis of research , creative direction, execution , impact and storyboarding. Final outcomes may include short form social media content as well longer format motion advertising content. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |