DG2S64 - Creative Process 2 01 Sep 2023 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | DG2S64 | ||
|---|---|---|---|
| Module Title: | Creative Process 2 | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Molly Owens, Lee Thomas | ||
| Module Team: | Steven Wright, Hollie James, Philip Harfield | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2027 |
Module Aims
- Have an advanced understanding of the role of creativity and the different modes of thinking that are involved from initial briefing through to advertising production.
- Build on a range of research gathering and analysis, incorporating strategic objectives on behalf of a brand/organisation.
- Explore innovative approaches to creativity and idea generation techniques in relation to meeting a creative brief.
- Develop confident and concise communication techniques to clearly articulate creative process and solutions.
- Confidently use technology and media to communicate ideas to a defined audience.
Content Summary
This module builds on your awareness and understanding of the creative process as you move into the second year. Additional techniques for idea generation will be introduced, and the emphasis will move from the ‘process’ of exploration in Creative Process 1, to outcome and application in this module.
You will continue to build your skills in research gathering and analysis, as well as your ability to evaluate your creative solutions against a variety of criteria set out in creative brief. This further exploration of the creative process will enhance your experience on the remainder of the programme, not only in terms of your originality and ability to generate ideas, but also in your ability to successfully meet a brief for specific audiences.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project supervision | 15 |
| Supervised time in studio/workshop | 15 |
| Independent Study | 100 |
| Directed Study | 52 |
| Groupwork | 6 |
| Problem / challenge based learning | 6 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate creative problem solving through the application of creative process to a defined brief. |
| LO2 | Communicate developed concepts which creatively respond to a defined brief |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Practical Coursework 1 (Asynch) | Gather evidence of research and analysis, show development of ideas and creative strategy and solutions. Produce appropriate creative outcomes in response to set project brief(s) in order to clearly communicate the values of a brand to appropriate target audiences. | 0 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Practical Coursework 1 (Asynch) | ✔ | ✔ | |