AF3D12 - Business Research Project 01 Sep 2023 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: AF3D12
Module Title: Business Research Project
Faculty: Faculty of Business and Creative Industries
Faculty Group: Accounting and Finance
Faculty Sub Group: Accounting and Finance
Module Leader: Nicola Gilbert, Jared Davies
Module Team:
First Intended Intake: SEP 2023 Final Year of Intake: 2025
Date Closed:
Credit Value: 40 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2023
Valid To 31 Aug 2026

Module Aims

This module aims to prepare students to:

• Search for, read, analyse and conduct critical reviews of academic and professional literatures;
• Undertake an individual Business Research Project acting as consultants that involves: a critical evaluation of the relevant literatures; the development of a project methodology; the adoption of appropriate research methods and tools to gather and evaluate appropriate research evidence; and the drawing of appropriate conclusions and recommendations; and
• Critically reflect on their personal development through the research process, including how this will benefit their future career.

Content Summary

This module includes key aspects of research methodology in order to provide students with the research skills they need to complete an individual Business Research Project.

Content:
• An introduction to the research process
• Introduction to critical literature reviews
• Searching for, recording and retrieving information
• Reviewing and evaluating sources / synthesising findings
• Research and project design
• Undertaking a systematic research project
• Project proposals
• Critically evaluating research evidence, drawing conclusions, making recommendations
• Report production and presentation preparation

Learning and Teaching Methods

Activity Type Hours
Project supervision 5
Practical classes and workshops 13
Independent Study 168
Directed Study 53
Active/Simulation Based 53
Interdisciplinary work 54
Problem / challenge based learning 54
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Undertake a critical review of academic and professional literatures pertinent to a business issue identified
LO2 Undertake an individual Business Research Project that uses the review of literature as a lense through which to appraise the business issue. Adopt appropriate research methods and tools to gather and evaluate appropriate research evidence. Draw appropriate conclusions and make recommendations.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 Individual Business Research Project report that (a) critically evaluates a business issue (6,000 words) and (b) critically reflects on self-development (1,200 words) 0 7200 90 No 40
Synchronous Onsite Oral Assessment Presentation (Synchronous Onsite) 2 Presentation that acts as an executive summary of BRP report 10 N/A 10 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Presentation (Synchronous Onsite) 2

Reading List

Adams, J., Khan, H.T.A., Raeside, R. and White, D.I. Research Methods for Graduate Business and Social Science Students, Response Books, Sage.
Beattie, V., Ryan, B. Scapens, R.W. and Theobald, M. Research Methods and Methodology in Finance and Accounting, Thomson.
Bell, J. Doing Your Research Project. Buckingham: Open University Press.
Collis, J. and Hussey, R. Business Research: A Practical Guide for Undergraduate and Postgraduate Students. Basingstoke: Palgrave Macmillan.
Fink, A. Conducting Research Literature Reviews: From The Internet To Paper. London: Sage.
Gill, J. and Johnson, P. Research Methods for Managers. London: Paul Chapman.
Hart, C. Doing a Literature Review. London: Sage.
Leedy, P. and Ormrod, J.E. Practical research: planning & design. New Jersey: Merrill Prentice Hall.
Locke, L.F., Spirduso, W.W. and Silverman, S.J. Reading and Understanding Research. London: Sage.
Oppenheim, A.N. Questionnaire Design, Interviewing and Attitude Measurement. London: Pinter Pubs.
Saunders, M., Lewis, P. And Thornhill, A. Research Methods for Business Students, FT Prentice Hall