DG3S45W - Creative Advertising 01 Sep 2023 - 31 Aug 2025 | Version 1
Associated Module Information
| Module Code: | DG3S45W | ||
|---|---|---|---|
| Module Title: | Creative Advertising | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Molly Owens | ||
| Module Team: | Lee Thomas, Steven Wright | ||
| First Intended Intake: | SEP 2023 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | Welsh | ||
| Percentage of Module Taught in Welsh: | 25 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2025 |
Module Aims
Explore the?ways?in which organisation’s communicate on a local, national and international level.
Examine?contemporary advertising industry practices.
Consider?cultural?aspects?of?advertising.
Identify potential?career?option
Content Summary
The?UK?was,?in?2016,?the?fourth?largest?advertisingmarket?globally?based?on?domestic?markets?alone, but?also exported around £3 billion of advertising to other?countries.
A?career?in?advertising?will?likely?mean?you?working?on many?different?projects?at?once?and?your?role?ranging?from strategic?to?creative?whilst?encompassing?local, national,?and?international?briefs.
This module focuses on the issues and opportunities presented in the professional world. You’ll encounter case studies?of?campaigns?that successfully?translate?across cultures.?You’ll?consider cultural?differences?and?traditions that go beyond stereotypes whilst also producing a professional standard portfolio of your?work.
You’ll?be?expected?to?produce?a?creative online?portfolio?of your revisited,?edited and crafted?work plus personal projects?for?review?by?your?lecturers,?peers?and?industry?practitioners.
Disclamer: 25% of the module is delivered in Welsh language.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Project supervision | 14 |
| Supervised time in studio/workshop | 14 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Analyse critically the global advertising strategy of multinational organisations |
| LO2 | Explain and understand key cultural issues when advertising in a given region |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio 1 | A bilingual industry standard professional portfolio of work. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio 1 | ✔ | ✔ | |