ST4H09 - Digital Leadership and Transformation 01 Sep 2023 - 31 Aug 2027 | Version 2

Associated Module Information

Module Code: ST4H09
Module Title: Digital Leadership and Transformation
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Jackie Harris
Module Team: Sian Jenkins, , Adam Poole
First Intended Intake: SEP 2023 Final Year of Intake: 2026
Date Closed:
Credit Value: 10 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 2
Valid From 01 Sep 2023
Valid To 31 Aug 2027

Module Aims

By focusing on digital leadership and transformation, and emphasizing value creation for all stakeholders, this module will equip students with the essential knowledge and skills required to drive successful and impactful digital initiatives in today's organisational landscape.

Content Summary

Indicative content:

  • Introduction to Digital Leadership and Transformation - understanding the similarities and variances.
  • Exploring how sources of management knowledge can be used in understanding stakeholders and their needs.
  • Exploring value creation and delivery strategies -e.g., agile and design thinking methodologies that could assist in creating innovative product(s), service(s) and experience(s).
  • Exploring the delivery of value propositions through omnichannel development
  • Leading change in a digital environment
  • Innovation and disruption in the Digital Age
  • Digital ethics and responsibility

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Tutorial 6
Independent Study 68
Directed Study 12
Formative Assessment - Scheduled 2
Total Hours Selected 100

Learning Outcomes

# Learning Outcome
LO1 On completion of the module, the student will be able to critically evaluate the principles and strategies of digital leadership and transformation to create value for all stakeholders and assist in creation and delivery of value propositions.
LO2 On completion of the module, the student will be able to critically evaluate within an organisational context the digital leadership and management capabilities in the analysis, planning, and execution of value creation and delivery initiatives.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 Present the business case for digital leadership and/or transformation in relation to organisational objectives, or to shape future organisational strategies. 0 2000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1 ✔ ✔

Reading List

Agrawal, A., Gans, J. and Goldfarb, A., 2022.?Power and prediction: The disruptive economics of artificial intelligence. Harvard Business Review Press.

Agrawal, A., Gans, J. and Goldfarb, A., 2018.?Prediction machines: the simple economics of artificial intelligence. Harvard Business Press.

Batat, W., 2019.?Experiential marketing: Consumer behavior, customer experience and the 7Es. Routledge.

#Bergin, T., 2018. An introduction to data analysis: Quantitative, qualitative and mixed methods.?An Introduction to Data Analysis, pp.1-296.

Bock, A.J. and George, G., 2017.?The Business Model Book: Design, build and adapt business ideas that drive business growth. Pearson UK.

Carson, D., Gilmore, A., Perry, C. and Gronhaug, K. (2001) Qualitative marketing research. Sage.

Clegg, F., 1982. Simple statistics: A course book for the social sciences. Cambridge University Press.

Clow, K.E. and James, K.E., 2014. Essentials of marketing research: Putting research into practice. Sage.

Collis, J. and Hussey, R. (2013) Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.

Creswell, John W. Research Design, Qualitative, Quantitative and Mixed Methods approaches, Sage

Daugherty, P.R. and Wilson, H.J., 2018.?Human+ machine: Reimagining work in the age of AI. Harvard Business Press.

Davenport, T.H. and Mittal, N., 2023.?All-in On AI: How Smart Companies Win Big with Artificial Intelligence. Harvard Business Review Press.

Dial, M. and Storkey, C., 2017.?Futureproof: How to get your business ready for the next disruption. Pearson UK.

Gill, John & Johnson, Phil , Research Methods for Managers Paul Chapman Publishing, ISBN 185396350X

Harasim, L., 2017.?Learning theory and online technologies. Taylor & Francis.

Harding, J., 2018. Qualitative data analysis: From start to finish.?Qualitative Data Analysis, pp.1-328.

Harding, J., 2018. Qualitative data analysis: From start to finish.?Qualitative Data Analysis, pp.1-328.

Houlind, R., Make it all about me, and I’ll buy it!.?Omnichannel Institute.

Iansiti, M. and Lakhani, K.R., 2020.?Competing in the age of AI: Strategy and leadership when algorithms and networks run the world. Harvard Business Press.

Lewrick, M., Link, P. and Leifer, L., 2020.?The design thinking toolbox: A guide to mastering the most popular and valuable innovation methods. John Wiley & Sons.

Mason, H., Mattin, D., Luthy, M. and Dumitrescu, D., 2015.?Trend-driven innovation: Beat accelerating customer expectations. John Wiley & Sons.

Okunlaya, R.O., Syed Abdullah, N. and Alias, R.A., 2022. Artificial intelligence (AI) library services innovative conceptual framework for the digital transformation of university education.?Library Hi Tech,?40(6), pp.1869-1892.

Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2015.?Value proposition design: How to create products and services customers want?(Vol. 2). John Wiley & Sons.

Osterwalder, A. and Pigneur, Y., 2010.?Business model generation: a handbook for visionaries, game changers, and challengers?(Vol. 1). John Wiley & Sons.

Pennington, A., 2016.?The Customer Experience Book: How to design, measure and improve customer experience in your business. Pearson UK.

Piercy, N.F., 2016.?Market-led strategic change: Transforming the process of going to market. Taylor & Francis.

Porter, M.E., Davenport, T.H., Daugherty, P. and Wilson, H.J., 2018.?HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article\\\" Why Every Company Needs an Augmented Reality Strategy\\\" by Michael E. Porter and James E. Heppelmann). Harvard Business Press.

Salmons, J., 2021. Doing qualitative research online.?Doing Qualitative Research Online, pp.1-100

Theobald, O., 2017.?Data Analytics for Absolute Beginners..

Tunguz, T. and Bien, F., 2016.?Winning with data: transform your culture, empower your people, and shape the future. John Wiley & Sons.

Watkinson, M., 2019. The Ten Principles Behind Great Customer Experiences.?Marketing Wisdom, pp.101-114.

Williams, A. and Williams, S., 2021.?The Values Economy: How to deliver purpose-driven service for sustained performance. LID Publishing.