MK3SX3 - Services Marketing 01 May 2024 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | MK3SX3 | ||
|---|---|---|---|
| Module Title: | Services Marketing | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Mary Hedderman, Laura Ferguson, | ||
| First Intended Intake: | SEP 2024 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 May 2024 |
| Valid To | 31 Aug 2027 |
Module Aims
This module aims to equip learners with contemporary services marketing thinking to address the unique challenges presented in a services-dominated world.
Content Summary
Services dominate and have transformed global economies. Consequently, intangible value creation is imperative in sustaining a competitive advantage in contemporary markets. In this module, you can expect to explore:
Challenging traditional views of marketing
Service dominant logic
Designing services
Service delivery
Service quality
People and behaviour in services
Service marketing communications
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Tutorials | 30 |
| Independent Study | 110 |
| Directed Study (Including online independent learning) | 20 |
| Formative Assessment - Independent | 10 |
| Active/Simulation based | 10 |
| Problem/Challenge based learning | 10 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | To critically evaluate services marketing theory and its application in contemporary marketing practice. |
| LO2 | To make evidence-based decisions to design an effective service environment. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Student Choice 1 | Design the servicescape for a selected organisation using underpinning theory to support decision making. You may choose from the following assessment types: Report Poster Annotated Drawing or Design (Word Count 3,000 or equivalent) | 0 | 3000 | 1000 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Student Choice 1 | ✔ | ✔ | |