SD1S114 - Democracy, Campaigns and Change 01 Sep 2024 - 31 Aug 2030 | Version 0

Associated Module Information

Module Code: SD1S114
Module Title: Democracy, Campaigns and Change
Faculty: Faculty of Life Sciences and Education
Faculty Group: Leadership and Public Services
Faculty Sub Group: Leadership and Public Services
Module Leader: Paul Lewis
Module Team: Jennifer Law, David Phillips, Daniel Welch, Helen Martin, Glyn Garner, Anthony Lloyd, Hayley Jenkins, Lesley-Ann Bennett
First Intended Intake: SEP 2024 Final Year of Intake: 2029
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100647 - public policy
HECOS Code Weighting: 100

Document Version Information

Version 0
Valid From 01 Sep 2024
Valid To 31 Aug 2030

Module Aims

  • Understanding of policy processes and the democratic institutions that governs the UK 

  • Understanding and analysis of political ideologies 

  • Develop abilities in stakeholder mapping and analysis 

Content Summary

This module will introduce students to: 

  • Introduction to political philosophies, structures and democracy 

  • Introduction to the policy cycle 

  • Public Affairs, Public Relations and Communications 

  • Stakeholder Engagement and Influencing Plans 

  • Protest 

  • Campaigning for Change 

Learning and Teaching Methods

Activity Type Hours
Lecture 10
Seminars 30
Independent Study 88
Directed Study (Including online independent learning) 72
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Demonstrate an understanding of the political and democratic processes guiding UK governance
LO2 Demonstrate an ability to apply their understanding through stakeholder mapping and analysis skills

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Practical Written Work 1 Conduct stakeholder analysis of a contemporary policy issue and develop an influencing plan – complete with calls for change and rationale of chosen public relations approach 0 3000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Practical Written Work 1 ✔ ✔

Reading List

Evans, G. & Menon, A, (2017) Brexit and British Politics, Cambridge, Polity Press. 

Flynn, N. & Asquer, A. (2016) Public Sector Management, (7th ed.) London, Sage. 

Hefferman, R. & Hay, (2016) Developments in British Politics. (10th ed.) London, Palgrave. 

Heywood, A. (2017) Political Ideologies, An Introduction. (6th ed.) Hampshire, Palgrave Macmillan. 

Hughes, O. E. (2017) Public Management and Administration. (5th ed.) Hampshire, Palgrave Macmillan. 

Kozinets, R. et al (2023) Influencers and Creators: Business, Culture and Practice. Sage 

Leach, R. (2015) Political Ideology in Britain, (3rd ed.) Hampshire, Palgrave Macmillan. 

Morrison, J. (2023) Essential Public Affairs for Journalists (8th ed.) Oxford, Oxford University Press. 

Shaw, M. (2017) Public Policy Analysis Guide for Practitioners and Students Independently Published (Available from Amazon,co.uk) 

Tench, R. and Waddington, S. (2020) Exploring Public Relations and Management Communication. (5th edn). Pearson 

Theaker, A. (2021) The Public Relations Handbook. Routledge