BS4S40 - Entrepreneurship and Innovation Management 01 Sep 2024 - 31 Aug 2030 | Version 1
Associated Module Information
| Module Code: | BS4S40 | ||
|---|---|---|---|
| Module Title: | Entrepreneurship and Innovation Management | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Operations Management | ||
| Faculty Sub Group: | Management | ||
| Module Leader: | Gail Evans | ||
| Module Team: | Catherine McCluskey, Katie Jones, Antara Arif, Sriram Chinnadurai, Simon Thomas, Marilia Angove, Artem Kliuchnikov | ||
| First Intended Intake: | SEP 2024 | Final Year of Intake: | 2029 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100080 - international business | 100088 - leadership | 100089 - management studies |
| HECOS Code Weighting: | 40 | 40 | 20 |
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2024 |
| Valid To | 31 Aug 2030 |
Module Aims
To broadly immerse and guide students within today’s evolving complex global and diverse environment in the context of fast knowledge economy. To develop a skillset that is versatile enough to investigate and respond appropriately to all unexpected changes with innovative ideas, products, and people.
To explore the connection between entrepreneurship principle and practice to be able to generate ideas that can create value, encourage innovation, sustain businesses, and increase revenue.
Effectively and efficiently manage commercialisation, resources and people challenges from new product or business launch through maturity to exit.
Demonstrate a mastery over the legal aspects of business, people and product development and launch, guided by a sound knowledge of theoretical concepts.
Engage efficiently with the current innovative technological market onslaught to create sustainable customer value through appropriate strategies, strategic human resource management, leadership and managing risks.
Content Summary
The content of the module entails:
Innovative Business Concept Development: Compelling Unserved Need, Explainable Uniqueness, Sustainable Differentiation, Demonstrable Now, Good Competition, Bad Competition, Compelling Pricing Possible, Closable Customers, Quality of Evidence of Demand, Ahead of the Market.
New Venture Creation: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, moving from an Idea to an Entrepreneurial Firm, Managing and Growing an Entrepreneurial Firm.
Corporate Governance and Sustainability Management: Board of Directors, Shareholder Rights, Ethical Behaviour and Integrity, Accountability and Responsibility, Stakeholder Engagement, Compliance with Laws and Regulations, Internal Control Systems.
Entrepreneurial Leadership and Managing a Workforce in a Global Context: Vision and Goal Setting, Strategic Planning, Communication Skills, Team Building, Conflict Resolution, Strategic Human Resource Management, Reward Strategy and Managing Performance, Risk Management Innovation and Creativity, Crisis Management.
Innovation Management and New Product Development: Innovation Strategy, Leadership and Culture, Cross-functional Collaboration and Capture, Open Innovation, Technology Adoption, and Technology Transfer, New Product Development, Incubators and Accelerators, Intellectual Property Management, Innovation Governance.
Legal Aspects of Entrepreneurship: Business Structure, Contracts and Agreements, Employment Law, Taxation Regulatory Compliance, Data Protection and Privacy, Financing and Securities, Consumer Protection, Environmental Regulations.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Practical Classes and Workshops | 20 |
| Independent Study | 120 |
| Directed Study (Including online independent learning) | 50 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate and implement entrepreneurial principles and innovative strategies to analyse sustainable business ideas. Apply models/theories, and arguments that address complex global issues creating and sustaining value in contemporary entrepreneurial contexts. |
| LO2 | Analyse and integrate organisational, and strategic resource considerations to formulate effective entrepreneurial strategies for managing stakeholders, people and business decisions to enhance growth, sustainability, and competitive advantage in complex global markets. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | A test of the application of knowledge, understanding and/or ability by means of presentation, discussion or debate. | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Report 1 | An investigation report to support the knowledge, understanding and/or ability of the presentation, discussion or debate. | 0 | 2500 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✘ | ✘ | |
| Report 1 | ✘ | ✘ | |