BS3S26 - Business Startup Project 01 Sep 2024 - 31 Aug 2030 | Version 1

Associated Module Information

Module Code: BS3S26
Module Title: Business Startup Project
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Anthony Thomas
Module Team: Claire Wright, Liam Newton
First Intended Intake: SEP 2024 Final Year of Intake: 2029
Date Closed:
Credit Value: 20 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2024
Valid To 31 Aug 2030

Module Aims

This module aims to develop students’ entrepreneurial ability, focusing on the creation of a viable business plan that students could implement following their graduation.  

The module will cover identifying an opportunity for a new product or service, and how students can take their initial ideas through the process of product design, market research, strategic and competitor analysis, and financial planning to the creation of a realistic business plan.  In doing so, the module aims to build students entrepreneurial skills and apply the theory and knowledge from other modules students have studied to the planning of a new business. 

The module will also introduce students to the USW Entrepreneurship team and services, including the Startup Stiwdio.  

Content Summary

The module will be delivered over 10 weeks of 3 hour workshops.  The workshops will be practical and allow a chance for students to develop their business plans. 

Workshops will include content on the following topics: 

  • Entrepreneurship and intrapreneurship 

  • Product development 

  • Sources of funding and ongoing financial concerns 

Learning and Teaching Methods

Activity Type Hours
Workshops 30
Independent Study 100
Directed Study 50
Formative Assessment - Scheduled 20
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 To plan, prepare and articulate an idea for a new business venture
LO2 To complete a business plan that details the business strategy and operations for a new venture based on competitor and market analysis, showing a high level of criticality.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Presentation (Asynchronous) 1 A simulated elevator pitch presenting to a investor board 10 N/A 30 No 40
Asynchronous Assessment Portfolio 1 An enterprise proposal consisting of 4 stages: an environmental analysis, a business model, market research, and a marketing & finance launch plan 0 3000 70 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (Asynchronous) 1
Portfolio 1

Reading List

Kuratko, D. (2023) Entrepreneurship: Theory, Process, Practice, 12th Edition. Cenage Learning.

Burns, P. (2023) New Venture Creation: A Framework for Entrepreneurial Start-Ups, 3rd Edition. Palgrave