Curriculum Information

This module gives the ability to investigate key issues that affect the industry and its cognate areas (social issues , the economy, politics, technology, trends etc.) is a key skill that will set students apart from others. It is especially important for students aiming for management positions, buying and digital media roles, or those working within marketing departments. 

Throughout the course students will have been gaining experience through ongoing research and critical analysis, logging their engagement with the world of creative and strategic projects, and through analysis of campaigns, brands and social issues. 

Some modules have also required students to produce reports or presentations making a clear research-based case justifying students’ creative approach or rationale taken. Every module has encouraged students to read widely and build a personal library of key sources. This module will ‘bring all of this together’ to produce a signature piece of investigative research and analysis. 

Students may, for example, want to examine the way a company or brand works, or how an industry role operates, or embed themselves in a client’s marketing department to see how they view the role within their business strategy. Alternatively, they might explore a wider social / political event or issue or a particular trend or technology. 

At the end of the module, students will exhibit their key findings in a poster presentation as well as submitting their final case study in the appropriate format. 

Working with tutors, you will identify a topic to investigate at the start of Level 6. It may be an emergent technology or social trends.Writing papers at this level in University requires you to come up with sophisticated, complex, and sometimes very creative ways of structuring your ideas. 

Taking the time to draft an outline can help you determine if your ideas connect to each other, what order of ideas works best, where gaps in your thinking may exist, or whether you have sufficient evidence to support each of your points. It is also an effective way to think about the time you will need to complete each part of your paper before you begin 

writing.  

An outline not only helps you organize your thoughts, but it can also serve as a schedule for when certain aspects of your writing should be accomplished. Review the assignment and highlight the due dates of specific tasks and integrate these into your outline. It will help you to create deadlines for drafts by thinking about your own writing style and the need to manage your time around other course assignments.