FX2S08 - Brands in Motion 01 Sep 2024 - 31 Aug 2030 | Version 0
Associated Module Information
| Module Code: | FX2S08 | ||
|---|---|---|---|
| Module Title: | Brands in Motion | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Games | ||
| Module Leader: | Emma Davies | ||
| Module Team: | Geraint Thomas, Emma Marshman | ||
| First Intended Intake: | SEP 2024 | Final Year of Intake: | 2029 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 0 |
|---|---|
| Valid From | 01 Sep 2024 |
| Valid To | 31 Aug 2030 |
Module Aims
his module focuses on the commercial industry with a strong emphasis on adhering to brand guidelines and targeting specific audiences. Students explore the intricacies of brand identity and audience psychology to create compelling visual narratives. Students develop further skills in motion graphics, visual effects, and strategic communication, equipping them to produce content that resonate with target demographics.
Content Summary
Explores the creation of motion advertisements, covering topics such as 3D motion design, visual effects within the commercial industry, brand guidelines, the history of advertising, and various advertising platforms including social media
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project Supervision | 12 |
| Practical Classes and Workshops | 12 |
| Supervised time in studio/workshop | 18 |
| Independent Study? | 80 |
| Directed Study (including online Independent learning) | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Gain fundamental knowledge of the impact and importance of visual communication within the commercial sector |
| LO2 | Understanding and adhering to client specifications, sculpting technical skill sets to achieve brand-appropriate outcomes |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Practical Assessment | Production (Onsite) 1 | Advertising & Branding | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Production (Onsite) 1 | ✔ | ✔ | |