FX2S09 - Visual Communication 01 Sep 2024 - 31 Aug 2030 | Version 1

Associated Module Information

Module Code: FX2S09
Module Title: Visual Communication
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Games
Module Leader: Emma Davies
Module Team: Geraint Thomas, Emma Marshman
First Intended Intake: SEP 2024 Final Year of Intake: 2029
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100632 - visual communication
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2024
Valid To 31 Aug 2030

Module Aims

Students explore visual symbolism through storytelling techniques and the intersection of music and visuals to emphasise visual communication through filmic language. The creative sector is further explored in which students can exercise their creative skill sets in alternative industry paths. Topics covered at Level 4 are further developed to an industry relevant level, including synergy between audio and visuals, and filmic language skills.

Content Summary

Fundamental skills learned at Level 4 are further developed to a more advanced level, with the inclusion of environment building and simulations, within both visual effects and motion design disciplines. Professionalism within workflows is an additional focus, covering areas such as scheduling, budgeting, and frequent review sessions.

Learning and Teaching Methods

Activity Type Hours
Lecture 4
Project Supervision 6
Practical Classes and Workshops 20
Supervised time in studio/workshop 6
Independent Study? 44
Directed Study (including online Independent learning) 120
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Illustrate the difference between object tracking and camera tracking and how this translated to Virtual Cameras
LO2 Construct successful renders of geometry that conform to motion within a shot, gaining understanding of an effective pipeline.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Practical Assessment Production (Onsite) 1 Visualising Music - Exploring visual symbolism through the intersection of music and visuals 0 N/A 50 No 40
Synchronous Onsite Practical Assessment Production (Onsite) 2 Cinematic Motion - Communication of storytelling techniques and narrative through filmic language 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Production (Onsite) 1
Production (Onsite) 2

Reading List

Brinkmann, Ron. The Art and Science of Digital Compositing?: Techniques for Visual Effects, Animation and Motion Graphics. Amsterdam?; Boston, Morgan Kaufmann Publishers/Elsevier, 2008.
Cotta, Mark, and Craig Barron. The Invisible Art?: The Legends of Movie Matte Painting. San Francisco, Calif., Chronicle Books, 2004.
Okun, Jeffrey A, et al. The VES Handbook of Visual Effects?: Industry Standard VFX Practices and Procedures. Burlington, Mass., Focal Press/Elsevier, 2010.
James, Jack. Fix It in Post?: Solutions for Post Production Problems. New York, Focal Press, 2017.
Mattingly, David B. The Digital Matte Painting Handbook. Indianapolis, Wiley, 2011