BS4S46 - Strategic Management Tools & Frameworks 01 Sep 2024 - 31 Aug 2030 | Version 2

Associated Module Information

Module Code: BS4S46
Module Title: Strategic Management Tools & Frameworks
Faculty: Faculty of Business and Creative Industries
Faculty Group: Professional Development
Faculty Sub Group: Professional Development
Module Leader: Naveen Madhavan, Tiansheng Yang
Module Team: Davina Evans, Claire Reed, Najma Khatun, Bharati Rathore
First Intended Intake: SEP 2024 Final Year of Intake: 2029
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100616 - strategic studies
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 01 Sep 2024
Valid To 31 Aug 2030

Module Aims

The module will enable students to draw on theoretical frameworks and models to address business challenges.

This module aims to:

1.     Equip students with comprehensive knowledge of strategic analysis frameworks.

2.     Foster the ability to critically assess competitive environments and their impact on strategic business decisions.

Encourage the application of theory to real-world business scenarios, enhancing decision-making skills.

Content Summary

The Strategic Analysis module will enable students to:

·       Draw on suitable theories for analysis of various competitive scenarios.

·       Evaluate contemporary scenarios using established models to inform business decisions.

·       Perform in-depth analyses to predict competitive behaviour and maintain that advantage over time.

·       Generate value for customers by designing a mix of products mix and related activities.

Learning and Teaching Methods

Activity Type Hours
Lecture 10
Tutorials 30
Independent Study 70
Directed Study (including online independent learning) 70
Groupwork 20
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Evaluate and synthesise information from various sources such as strategic frameworks to assess problems, select options and implement solutions in a variety of contexts
LO2 Operationalise strategic frameworks to address problems and implement solutions in various scenarios.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 Using strategic analysis and frameworks, critically analyse using one or two companies of choice. 0 2000 50 No 40
Synchronous Onsite Oral Assessment Presentation (Synchronous Onsite) 1 Create a poster that will strategically evaluate a company of choice to determine whether it should focus on its core business or diversify to remain competitive 15 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Presentation (Synchronous Onsite) 1

Reading List

Alfaro, M., Vargas, M., Gutierrez, S., Ternero, R. and Sabattin, J.   (2020) ‘Conceptual Framework for the Strategic Management: A Literature Review—Descriptive’, Journal of Engineering, Vol. 2020, pp.1-21.

Asplen-Taylor, S. (2022) Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. 1st edn. London: Kogan Page.

Bolinger, M. T., Josefy, M. A. and Hitt. M. A. (2021) ‘Experiments in Strategy Research: A Critical Review and Future Research Opportunities’ 48, Issue. 1, pp. 77-113.

Dobbs, M. E. (2014) ‘Guidelines for applying Porter’s five forces framework: A set of industry analysis templates, Competitiveness Review, Vol. 24(1), pp. 32-45.

Grant, R. M. (2021) Contemporary Strategy Analysis. 11th edn. London: Wiley.

Johnson, G., Scholes, K and Whittington, R.  (2014) Exploring Corporate Strategy.  8th Edition, Harlow: Person.

Kolomiets, A. Grinchenkov, D. and Vodenko, K. (2019) ‘PEST-and-SWOT-analysis of university internationalization factors’, Journal of Physics, 1415(1), p.12003. 

Lynch, R. (2021), Strategic Management, 9th edn. London: Sage.

Mintzberg, H., Ahlstrand, B. and Lampel, J. (2008) Strategy Safari: Your Complete Guide through the Wilds of Strategic Management. 2nd edn. Harlow: Pearson.

Papulova, Z. and Gazova, A. (2016) ‘Role of Strategic Analysis in Strategic Decision Making’, Procedia Economics and Finance, 39, pp. 571-579.

Rothaermel, F. (2023) Strategic Management. 6th edn. New York: McGraw Hill.

Rumelt, R. (2017) Good Strategy/Bad Strategy: The Difference and Why it Matters. London: Profile Books.

Whittington, et al. (2023) Exploring Strategy. 13th edn. Harlow: Pearson.

Yashitila, D., Kitaw, D., Jilcha, K. and Muchie, M. (2020) ‘Situational and Mixed Business Strategy Analysis for Market Competitiveness: A, Exploration in Context of Africa’, International of Journal of Global Business and Competitiveness, 15, pp. 106-120.